PG Cert

Strategic Sport Marketing

Teaching & Learning

 

What you'll learn

Examine the external and internal environments that influence strategic sports marketing planning and decision making in the global marketplace. This module will provide an overview of key threshold concepts that are integral to the sport marketing discipline.
Examine the external and internal environments that influence strategic sports marketing planning and decision making in the global marketplace. This module will provide an overview of key threshold concepts that are integral to the sport marketing discipline.

What you'll learn

Sport consumption habits are dramatically changing with the digital revolution and sport is no longer about just participating in it and purchasing it. You'll develop a multi-dimensional understanding of how consumers think, feel and behave in order to design and develop marketing strategies and campaigns to influence and impact these consumption experiences.
Build a systematic understanding of how strategic management decisions are made to create strong and successful brands. You'll examine the relationship on sponsorship management processes from a rights owner and sponsors perspective. You'll also discover how branding and sponsorship have shaped the modern sport landscape we know today.
Examine the past, current and future conditions of the global sport media nexus. You'll consider the evolution of the relationship on different media platforms, from legacy media to new media.
With the emergence of 'Big Data' as a vital engine of business growth, this module will equip you to make evidence-based decisions to create competitive advantage through utilising business intelligence and analytics. You'll gain an understanding of how to handle complex data sets, including mining, management, cleaning, analysis and visualisation.
Sport consumption habits are dramatically changing with the digital revolution and sport is no longer about just participating in it and purchasing it. You'll develop a multi-dimensional understanding of how consumers think, feel and behave in order to design and develop marketing strategies and campaigns to influence and impact these consumption experiences.
Build a systematic understanding of how strategic management decisions are made to create strong and successful brands. You'll examine the relationship on sponsorship management processes from a rights owner and sponsors perspective. You'll also discover how branding and sponsorship have shaped the modern sport landscape we know today.
Examine the past, current and future conditions of the global sport media nexus. You'll consider the evolution of the relationship on different media platforms, from legacy media to new media.
With the emergence of 'Big Data' as a vital engine of business growth, this module will equip you to make evidence-based decisions to create competitive advantage through utilising business intelligence and analytics. You'll gain an understanding of how to handle complex data sets, including mining, management, cleaning, analysis and visualisation.