BA (Hons)

Business Management with Marketing

Teaching & Learning

The tabs below detail what and how you will study in each year of your course. The balance of assessments and overall workload is indicative and may be subject to change.

What you'll learn

Become familiar with key marketing principles and appreciate how contemporary marketing concepts are used by organisations. You will gain an insight into marketing challenges and the consequences for organisations that fail to become customer-orientated.
Examine how managers can understand and use different financial information. You will consider how shareholders can use financial statements as a means of evaluating a firm's performance.
Explore the challenges business managers face in a globalised competitive environment. This module will enable you to experience the daily challenges of running a business first-hand through the use of business simulation software. You will understand the differences between public, private and third sector companies and the functions and departments of a business, as well as developing your problem-solving abilities.
The bond and evolution of data, analytics, and commercial application has rapidly changed the way in which businesses operate. This includes the way they make money, sell services and products, measure success, invest in sustainable people and business practices and the ethical impact decisions have on society. This module will introduce you to the technical terminology needed to understand and confidently explore business data, analytics, and tools. You'll explore the wider context of business information, data types and characteristics, the role of the Internet of Things (IoT), big data and the impact on individuals and society. You'll also understand how to use digital tools practically to produce an accurate narrative of findings.
Learn about the people side of business. This module is structured into four main themes: motivation, management, leadership and teams. You will look at these within the context of culture, political environment, global working and intercultural competence.
Gain an awareness of the economic environment that modern businesses operate in. This module will give you an understanding of the principle economic perspectives and theories relating to the operation of the global economy. You'll study important worldwide macro-economic issues as you investigate key global markets, economies, and challenges.
Become familiar with key marketing principles and appreciate how contemporary marketing concepts are used by organisations. You will gain an insight into marketing challenges and the consequences for organisations that fail to become customer-orientated.
Examine how managers can understand and use different financial information. You will consider how shareholders can use financial statements as a means of evaluating a firm's performance.
Explore the challenges business managers face in a globalised competitive environment. This module will enable you to experience the daily challenges of running a business first-hand through the use of business simulation software. You will understand the differences between public, private and third sector companies and the functions and departments of a business, as well as developing your problem-solving abilities.
The bond and evolution of data, analytics, and commercial application has rapidly changed the way in which businesses operate. This includes the way they make money, sell services and products, measure success, invest in sustainable people and business practices and the ethical impact decisions have on society. This module will introduce you to the technical terminology needed to understand and confidently explore business data, analytics, and tools. You'll explore the wider context of business information, data types and characteristics, the role of the Internet of Things (IoT), big data and the impact on individuals and society. You'll also understand how to use digital tools practically to produce an accurate narrative of findings.
Learn about the people side of business. This module is structured into four main themes: motivation, management, leadership and teams. You will look at these within the context of culture, political environment, global working and intercultural competence.
Gain an awareness of the economic environment that modern businesses operate in. This module will give you an understanding of the principle economic perspectives and theories relating to the operation of the global economy. You'll study important worldwide macro-economic issues as you investigate key global markets, economies, and challenges.

What you'll learn

Explore the leadership skills and competencies required for managers in a global environment. This module focuses on managerial employability and aims to equip you with skills relating to job search, application and selection, as well as an understanding of your individual ‘personal brand’.
Gain a detailed insight into the fascinating world of marketing. You will explore a variety of concepts, models and theories concerned with marketing, as well as relating them to the profession and reality of marketing in practice.
Develop an understanding of the structure of business finance and its application to the decision-making processes in organisations. You will examine the theoretical concepts and practice of modern approaches to business finance.
Examine complex businesses and organisations to determine how its operations and supply chain produce competitive advantage and improve performance. You will use a range of real-life scenarios along with qualitative and quantitative data to understand, apply and analyse concepts and principles from the field.
Understand the nature of managerial decision making and its complexities including the tensions between ethics and cost effectiveness. You will explore the role of cognition, perception and motivation in decision making as well as the negotiation skills essential in effective decision making.
Learn to apply the broad concepts, principles and theories of marketing to the marketing planning process i.e. the creation of a product or service for a defined target market.
Explore the leadership skills and competencies required for managers in a global environment. This module focuses on managerial employability and aims to equip you with skills relating to job search, application and selection, as well as an understanding of your individual ‘personal brand’.
Gain a detailed insight into the fascinating world of marketing. You will explore a variety of concepts, models and theories concerned with marketing, as well as relating them to the profession and reality of marketing in practice.
Develop an understanding of the structure of business finance and its application to the decision-making processes in organisations. You will examine the theoretical concepts and practice of modern approaches to business finance.
Examine complex businesses and organisations to determine how its operations and supply chain produce competitive advantage and improve performance. You will use a range of real-life scenarios along with qualitative and quantitative data to understand, apply and analyse concepts and principles from the field.
Understand the nature of managerial decision making and its complexities including the tensions between ethics and cost effectiveness. You will explore the role of cognition, perception and motivation in decision making as well as the negotiation skills essential in effective decision making.
Learn to apply the broad concepts, principles and theories of marketing to the marketing planning process i.e. the creation of a product or service for a defined target market.

What you'll learn

Apply your learning to a strategic organisational issue of your choice. You will develop and manage a client-consultant relationship, and work in a group supported by a member of staff deliver outcomes for the client using the relevant academic knowledge, skills and critical thinking. This module will be delivered in collaboration with professional mentors, and investors and will add real-life value to your CV.
If you choose to study the Governance, Ethics & Corporate Social Responsibility module, you will explore the importance of ethical business decision-making, how the governance of firms should be organised and the consideration of stakeholders in developing approaches to the social responsibility of businesses. Alternatively, choose to apply for a work placement and start to develop your experience of the workplace.
Understand branding, consumer relationships with brands and the brand management process in a dynamic, highly competitive and global operating environment.
Gain a critical understanding of organisations as a whole. You will develop the skills, knowledge and understanding to critically contribute to the strategies of any organisation by working with complex real-life business problems.
This module will cover areas such as the role marketing strategy plays within corporate strategy, how to develop sustainable marketing plans and the marketing planning framework.
Evaluate the role of leadership practice in the implementation of strategic human resource management in organisations and consider the impact of this on those who are managed and organisational outcomes.
Apply your learning to a strategic organisational issue of your choice. You will develop and manage a client-consultant relationship, and work in a group supported by a member of staff deliver outcomes for the client using the relevant academic knowledge, skills and critical thinking. This module will be delivered in collaboration with professional mentors, and investors and will add real-life value to your CV.
If you choose to study the Governance, Ethics & Corporate Social Responsibility module, you will explore the importance of ethical business decision-making, how the governance of firms should be organised and the consideration of stakeholders in developing approaches to the social responsibility of businesses. Alternatively, choose to apply for a work placement and start to develop your experience of the workplace.
Understand branding, consumer relationships with brands and the brand management process in a dynamic, highly competitive and global operating environment.
Gain a critical understanding of organisations as a whole. You will develop the skills, knowledge and understanding to critically contribute to the strategies of any organisation by working with complex real-life business problems.
This module will cover areas such as the role marketing strategy plays within corporate strategy, how to develop sustainable marketing plans and the marketing planning framework.
Evaluate the role of leadership practice in the implementation of strategic human resource management in organisations and consider the impact of this on those who are managed and organisational outcomes.

This course offers the opportunity to take a ‘sandwich’ year – a year of paid employment in industry which will build your skills and experience. This is usually taken between the second and third year of your degree, typically making your course four years in total.

Students who choose the sandwich route find it helps with both their studies and getting a job after graduation. It can build your confidence, contacts, and of course your CV. Leeds Beckett advertise lots of placement opportunities and provide support in helping you find the right placement for you.