MSc

International Events Management

Teaching & Learning

 

What you'll learn

Enhance your appreciation of the planned events sector and develop your understanding of the issues affecting international event management now and in the future.
Explore the functions of operations, project delivery, risk and quality management and their contribution to the core operation of events and events businesses.
Critically examine conceptual frameworks, models and techniques of strategic and financial management and apply these to event case studies. You will reflect upon contemporary and cultural issues surrounding the development and use of strategy and finance and its position within contemporary event organisations.
Gain an appreciation of the theoretical basis on which experiential marketing practice should be built and discover how events can be a powerful medium for motivating attitudinal and behavioural changes.
Gain a critical understanding of the way in which leadership, management and human resources interact within event organisations. You will learn how to manage and lead event workforces, including the HR strategies available to supervising event volunteers.
Gain the knowledge, skills and techniques required to conceive, plan, execute research and evaluate events, that will enable you to successfully complete a major research project at masters level.
Engage in professional activities relevant to sport, tourism, hospitality or events management, individually or as part of a group, to develop your professional skills and capabilities and enhance your future career prospects.
Engage in professional activities relevant to sport, tourism, hospitality or events management, individually or as part of a group, to develop your professional skills and capabilities and enhance your future career prospects.
Enhance your appreciation of the planned events sector and develop your understanding of the issues affecting international event management now and in the future.
Explore the functions of operations, project delivery, risk and quality management and their contribution to the core operation of events and events businesses.
Critically examine conceptual frameworks, models and techniques of strategic and financial management and apply these to event case studies. You will reflect upon contemporary and cultural issues surrounding the development and use of strategy and finance and its position within contemporary event organisations.
Gain an appreciation of the theoretical basis on which experiential marketing practice should be built and discover how events can be a powerful medium for motivating attitudinal and behavioural changes.
Gain a critical understanding of the way in which leadership, management and human resources interact within event organisations. You will learn how to manage and lead event workforces, including the HR strategies available to supervising event volunteers.
Gain the knowledge, skills and techniques required to conceive, plan, execute research and evaluate events, that will enable you to successfully complete a major research project at masters level.
Engage in professional activities relevant to sport, tourism, hospitality or events management, individually or as part of a group, to develop your professional skills and capabilities and enhance your future career prospects.
Engage in professional activities relevant to sport, tourism, hospitality or events management, individually or as part of a group, to develop your professional skills and capabilities and enhance your future career prospects.