BA (Hons)

International Tourism Management with Marketing

Teaching & Learning

 

Due to the ongoing Covid-19 pandemic we are currently unable to advise on the mode of teaching for September 2021, however we will keep you updated and provide more information as soon as we can. We continue to follow government guidance and your teaching and learning will reflect the restrictions in place at the time of delivery. We currently anticipate that you may experience a blended approach – this is a mix of face-to-face, on campus and online teaching and learning. You can keep up to date with teaching and learning at Leeds Beckett via our Covid-19 website. Updated course specifications will be available in August 2021. In the meantime, our existing course specifications are available.

What you'll learn

Develop your knowledge and critical thinking of the key components of tourism as a social phenomenon and as a field of study. You will have the opportunity to relate to the proposed topics and reflect on them from a personal experiential point of view.
Advance your understanding of how culture and ethics influence tourism encounters, by exploring the complexities of inter-relationships between tourists, residents and those working in the industry.
Gain a comprehensive introduction to the wide-ranging and inter-related elements that make up the contemporary, global tourism industry. You will appreciate the structure of the industry itself and the complex interactions that occur within the tourism sector. Using contemporary cases from industry, you will explore the nature of this mutual dependency, combined with the operating characteristics and challenges facing each distinct sub-sector of the industry.
Understand the roles and functions of management and employees, the idea that management and employees may view organisations from different perspectives and that this in turn is informed by the organisational context.
Gain an insight into the fundamental principles of marketing and how these are used to communicate the tourism experience to different audiences or market segments. You will explore marketing from the perspective of commercial providers and from destination marketing organisations, and gain an appreciation of how effective marketing communications can be in influencing consumer decision-making.
Explore the key concepts associated with tourism experiences through analysis and evaluation. You will be able to identify a wide range of tourism experiences based on your design and delivery aspects, as well as based on interests and expectations from different tourist classifications.
Develop your knowledge and critical thinking of the key components of tourism as a social phenomenon and as a field of study. You will have the opportunity to relate to the proposed topics and reflect on them from a personal experiential point of view.
Advance your understanding of how culture and ethics influence tourism encounters, by exploring the complexities of inter-relationships between tourists, residents and those working in the industry.
Gain a comprehensive introduction to the wide-ranging and inter-related elements that make up the contemporary, global tourism industry. You will appreciate the structure of the industry itself and the complex interactions that occur within the tourism sector. Using contemporary cases from industry, you will explore the nature of this mutual dependency, combined with the operating characteristics and challenges facing each distinct sub-sector of the industry.
Understand the roles and functions of management and employees, the idea that management and employees may view organisations from different perspectives and that this in turn is informed by the organisational context.
Gain an insight into the fundamental principles of marketing and how these are used to communicate the tourism experience to different audiences or market segments. You will explore marketing from the perspective of commercial providers and from destination marketing organisations, and gain an appreciation of how effective marketing communications can be in influencing consumer decision-making.
Explore the key concepts associated with tourism experiences through analysis and evaluation. You will be able to identify a wide range of tourism experiences based on your design and delivery aspects, as well as based on interests and expectations from different tourist classifications.

What you'll learn

Develop the ability to apply a range of marketing and communications channels to effectively manage and promote tourism products and experiences.
Critically appraise the planning, development and management of international tourism destinations. You will develop your expertise to understand and analyse the social, political, economic, and environmental contexts within which destination management takes place at international and national, regional and local levels.
Build on your knowledge of destination management, trends and the tourism industry developed in year one. You will gain a deeper understanding of entrepreneurship, innovation, business planning and operations within the tourism industry, through the context of entrepreneurial practice within a destination.
Gain a deeper understanding of operational management and business planning within the tourism industry, through the creation of an internationally located holiday product.
Develop your critical perspectives on industry and academic research in tourism and marketing, and build your individual research skills.
Explore the constantly changing nature of the tourism industry with a specific focus on emerging forms of tourism. You will use an analytical approach to gain an understanding of the key drivers that affect change within international tourism. You will be able to identify and critically reflect on the implications of these changes for stakeholders within the tourism sector.
Develop the ability to apply a range of marketing and communications channels to effectively manage and promote tourism products and experiences.
Critically appraise the planning, development and management of international tourism destinations. You will develop your expertise to understand and analyse the social, political, economic, and environmental contexts within which destination management takes place at international and national, regional and local levels.
Build on your knowledge of destination management, trends and the tourism industry developed in year one. You will gain a deeper understanding of entrepreneurship, innovation, business planning and operations within the tourism industry, through the context of entrepreneurial practice within a destination.
Gain a deeper understanding of operational management and business planning within the tourism industry, through the creation of an internationally located holiday product.
Develop your critical perspectives on industry and academic research in tourism and marketing, and build your individual research skills.
Explore the constantly changing nature of the tourism industry with a specific focus on emerging forms of tourism. You will use an analytical approach to gain an understanding of the key drivers that affect change within international tourism. You will be able to identify and critically reflect on the implications of these changes for stakeholders within the tourism sector.

What you'll learn

Gain an in-depth understanding of the relationship between consumers, products and experiences, giving consideration to contemporary marketing challenges. You will be able to evaluate patterns of consumption and production in promotion of tourism.
Initiate, plan, research, sustain and evaluate an extended piece of independent intellectual work based on individual initiative.
Develop your knowledge and application of the theory and practice of consultancy work within the tourism industry. Working in teams and using a problem solving approach, you will tackle issues faced by external clients.
Develop a critical awareness of international tourism marketing challenges, research opportunities for emerging markets, and evaluate different strategic marketing approaches as to how touristic places and businesses operate within a highly competitive, unpredictable global environment.
Gain an in-depth understanding of the relationship between consumers, products and experiences, giving consideration to contemporary marketing challenges. You will be able to evaluate patterns of consumption and production in promotion of tourism.
Initiate, plan, research, sustain and evaluate an extended piece of independent intellectual work based on individual initiative.
Develop your knowledge and application of the theory and practice of consultancy work within the tourism industry. Working in teams and using a problem solving approach, you will tackle issues faced by external clients.
Develop a critical awareness of international tourism marketing challenges, research opportunities for emerging markets, and evaluate different strategic marketing approaches as to how touristic places and businesses operate within a highly competitive, unpredictable global environment.

Option modules may include

Gain a contemporary insight into the industry of your chosen field study. Through first-hand experience, you will identify the skills, attributes and experience that future employers will demand from you. You will have the opportunity to practise these skills, demonstrate such attributes and gain valuable experience, and as such increase your employability.
Develop further your entrepreneurial, personal and professional skills following the completion of a successful industrial placement. You will be able to explore a range of materials and information as you identify and critically analyse a real-life issue and propose innovative solutions to this organisational challenge.
Focus on the critical evaluation and application of theoretical perspectives on understanding the role of the media in relation to tourism. You will evaluate the production, circulation and interpretation of media images and texts relating directly and indirectly to tourism.
Gain a comprehensive and critical set of insights into tourism in emerging economies in the global South. You will advance your knowledge in concepts of ethics, sustainability and responsibility that are embedded throughout the course underpinned by the idea of Responsible Tourism.
Gain a contemporary insight into the industry of your chosen field study. Through first-hand experience, you will identify the skills, attributes and experience that future employers will demand from you. You will have the opportunity to practise these skills, demonstrate such attributes and gain valuable experience, and as such increase your employability.
Develop further your entrepreneurial, personal and professional skills following the completion of a successful industrial placement. You will be able to explore a range of materials and information as you identify and critically analyse a real-life issue and propose innovative solutions to this organisational challenge.
Focus on the critical evaluation and application of theoretical perspectives on understanding the role of the media in relation to tourism. You will evaluate the production, circulation and interpretation of media images and texts relating directly and indirectly to tourism.
Gain a comprehensive and critical set of insights into tourism in emerging economies in the global South. You will advance your knowledge in concepts of ethics, sustainability and responsibility that are embedded throughout the course underpinned by the idea of Responsible Tourism.

This course offers the opportunity to take a ‘sandwich’ year – a year of paid employment in industry which will build your skills and experience. This is usually taken between the second and third year of your degree, typically making your course four years in total.

Students who choose the sandwich route find it helps with both their studies and getting a job after graduation. It can build your confidence, contacts, and of course your CV. Leeds Beckett advertise lots of placement opportunities and provide support in helping you find the right placement for you.