BA (Hons)

International Tourism Management with Marketing

Teaching & Learning

 

What you'll learn

What you'll learn

Critically explore the planning, development and management of international tourism destinations. This module will develop your ability to understand the social, political, economic, and environmental contexts in which destination management takes place. You'll explore this at international and national, regional and local levels. You'll consider the different aspects of destination management, and evaluate them in the context of diverse political, environmental, community and commercial interests. The module relates concepts, theories and models of strategic destination management to the processes of policy development, planning and the management of impacts of tourism within diverse tourism destinations.
Gain a comprehensive understanding of the relationship between technology and tourism, and how advancements in technology are shaping the industry. This module will equip you with the knowledge and skills to navigate the digital landscape. You'll be ready to harness technology's potential to address the challenges of sustainable and innovative tourism management.
Explore holistic wellbeing as a fundamental skill for your personal, academic, and professional growth in the context of both tourism studies and the tourism industry. The module will draw upon the Five Areas of Wellbeing model (Connect, Be Active, Take Notice, Give and Keep Learning). You'll explore interconnected domains of wellbeing, understand their influence on learning and performance, and develop practical skills to enhance your overall wellbeing.
Study the principles and processes of thinking and managing strategically. This module will introduce a range of tools and techniques for more effective and evidence-based decision-making in tourism organisations. You'll develop the skills and understanding to implement these strategic decisions effectively within the context of strategic management.
Develop your understanding and ability to apply innovation and creativity in the context of tourism. There will be a strong emphasis on sustainable practices and solutions. Through a range of engaging content and activities, you'll explore the process of idea conceptualization, problem-solving, and developing innovative solutions and new ideas within the tourism industry. Your assessment for this module will be shared with The Research Skills Lab module. You'll be assessed on your innovative and creative proposal, the development of your methodological design toolkit, your data collection and the analysis and application of your research findings.
Gain an understanding of the breadth of marketing and communications functions in the tourism sector. This module will explore consumer behaviour and consumer decision making. You'll study marketing and communications planning and delivery theory. You'll look at digital communications and social media in detail, and you'll understand the importance of using effective marketing and communications channels to reach selected consumer groups.
Critically explore the planning, development and management of international tourism destinations. This module will develop your ability to understand the social, political, economic, and environmental contexts in which destination management takes place. You'll explore this at international and national, regional and local levels. You'll consider the different aspects of destination management, and evaluate them in the context of diverse political, environmental, community and commercial interests. The module relates concepts, theories and models of strategic destination management to the processes of policy development, planning and the management of impacts of tourism within diverse tourism destinations.
Gain a comprehensive understanding of the relationship between technology and tourism, and how advancements in technology are shaping the industry. This module will equip you with the knowledge and skills to navigate the digital landscape. You'll be ready to harness technology's potential to address the challenges of sustainable and innovative tourism management.
Explore holistic wellbeing as a fundamental skill for your personal, academic, and professional growth in the context of both tourism studies and the tourism industry. The module will draw upon the Five Areas of Wellbeing model (Connect, Be Active, Take Notice, Give and Keep Learning). You'll explore interconnected domains of wellbeing, understand their influence on learning and performance, and develop practical skills to enhance your overall wellbeing.
Study the principles and processes of thinking and managing strategically. This module will introduce a range of tools and techniques for more effective and evidence-based decision-making in tourism organisations. You'll develop the skills and understanding to implement these strategic decisions effectively within the context of strategic management.
Develop your understanding and ability to apply innovation and creativity in the context of tourism. There will be a strong emphasis on sustainable practices and solutions. Through a range of engaging content and activities, you'll explore the process of idea conceptualization, problem-solving, and developing innovative solutions and new ideas within the tourism industry. Your assessment for this module will be shared with The Research Skills Lab module. You'll be assessed on your innovative and creative proposal, the development of your methodological design toolkit, your data collection and the analysis and application of your research findings.
Gain an understanding of the breadth of marketing and communications functions in the tourism sector. This module will explore consumer behaviour and consumer decision making. You'll study marketing and communications planning and delivery theory. You'll look at digital communications and social media in detail, and you'll understand the importance of using effective marketing and communications channels to reach selected consumer groups.

What you'll learn

Undertake a consultancy project related to specific issues facing the tourism and hospitality industries. Working as part of a small team, you'll use problem-solving methods and project management techniques to address a brief which will be set by external industry clients. You'll be able to adopt innovative approaches to finding solutions to real industry challenges. The module will develop and assess your skills, knowledge and professionalism as you management and realise the project. You'll also develop key professional networking skills through opportunities with the industry.
Undertake a consultancy project related to specific issues facing the tourism and hospitality industries. Working as part of a small team, you'll use problem-solving methods and project management techniques to address a brief which will be set by external industry clients. You'll be able to adopt innovative approaches to finding solutions to real industry challenges. The module will develop and assess your skills, knowledge and professionalism as you management and realise the project. You'll also develop key professional networking skills through opportunities with the industry.

Option modules may include

Understand the importance of strategically managing the hospitality industry, and its associated stakeholders, by creating and presenting food and drink places and spaces. This module will introduce the hospitality industry’s role in strategically creating food and drink value for places and spaces; be they countries such a France, Mexico or Thailand, or regions such as the Champagne Region, and cities from London to New Orleans or Marrakesh. You'll then explore the management, marketing and imagery of food and drink places and spaces. The final part of this module will review the sensory experiences and pleasures that consumers seek from the food and drink in specific places and spaces.
Gain a comprehensive and critical set of insights into tourism in emerging economies in the Global South. You'll advance your knowledge in concepts of ethics, sustainability and responsibility that are embedded throughout the course underpinned by the idea of responsible tourism.
Inspire and develop your interest in enterprise and business creation. Using frameworks for business planning and development, you'll address key issues from initial idea generation to launching and growing the business, before assessing potential exit strategies.
Initiate, plan, research, sustain and evaluate an extended piece of independent intellectual work based on individual initiative.
This module will enable you to identify clear potential routes for professional work beyond graduation. You'll learn how to craft your own career plan that will enhance your self-assurance. Your plan will help you to navigate a future where linear career paths will no longer be the norm. You'll fuse disciplinary knowledge with the experience gained from a suite of professional development activities (such as short-term placements, internships, volunteering activities, case studies, project work, and online workshops). This module will enable you to develop an increased understanding of the contemporary work environment, preparing you to enter it successfully. The module will nurture a positive mind-set, so you'll feel you can shape your future and pursue your aspirations with confidence.
Understand the importance of strategically managing the hospitality industry, and its associated stakeholders, by creating and presenting food and drink places and spaces. This module will introduce the hospitality industry’s role in strategically creating food and drink value for places and spaces; be they countries such a France, Mexico or Thailand, or regions such as the Champagne Region, and cities from London to New Orleans or Marrakesh. You'll then explore the management, marketing and imagery of food and drink places and spaces. The final part of this module will review the sensory experiences and pleasures that consumers seek from the food and drink in specific places and spaces.
Gain a comprehensive and critical set of insights into tourism in emerging economies in the Global South. You'll advance your knowledge in concepts of ethics, sustainability and responsibility that are embedded throughout the course underpinned by the idea of responsible tourism.
Inspire and develop your interest in enterprise and business creation. Using frameworks for business planning and development, you'll address key issues from initial idea generation to launching and growing the business, before assessing potential exit strategies.
Initiate, plan, research, sustain and evaluate an extended piece of independent intellectual work based on individual initiative.
This module will enable you to identify clear potential routes for professional work beyond graduation. You'll learn how to craft your own career plan that will enhance your self-assurance. Your plan will help you to navigate a future where linear career paths will no longer be the norm. You'll fuse disciplinary knowledge with the experience gained from a suite of professional development activities (such as short-term placements, internships, volunteering activities, case studies, project work, and online workshops). This module will enable you to develop an increased understanding of the contemporary work environment, preparing you to enter it successfully. The module will nurture a positive mind-set, so you'll feel you can shape your future and pursue your aspirations with confidence.

This course offers the opportunity to take a ‘sandwich’ year – a year of paid employment in industry which will build your skills and experience. This is usually taken between the second and third year of your degree, typically making your course four years in total.

Students who choose the sandwich route find it helps with both their studies and getting a job after graduation. It can build your confidence, contacts, and of course your CV. Leeds Beckett advertise lots of placement opportunities and provide support in helping you find the right placement for you.