BSc (Hons)

Hospitality Business Management with Marketing

Teaching & Learning

 

What you'll learn

Explore the meaning of hospitality and how the hospitality industry has evolved from hosting guests to becoming businesses which provide food, drink and accommodation, offering personalised service, interconnected cultural experiences and infotainment in a socially responsible sustainable manner.
Learn to create and deliver successful hospitality marketing initiatives as well as irresistible, memorable and communicable hospitality products and services in ethical and responsible ways so that stakeholders achieve their short-term goals and long-term purposes.
This module will provide the opportunity to acquire and develop academic and professional skills in both your learning, paid and un-paid work environments to help you to succeed.
Develop an understanding of how best to design the structure and culture of departments in a variety of hospitality organisations in order to coordinate employees' behaviours to ensure the efficient and effective day to day operation of the unit. To do this, you will develop an understanding of the labour markets and the composition of the labour force in the hospitality industry.
Explore how you can identify target customers, understand their needs and develop products and service offers which meet them. It will then go beyond this to ensure that you are able to plan products and services which exceed customers' requirements and genuinely delight them, rather than simply satisfy their needs. You will consider and apply key concepts including the marketplace; market segmentation, positioning and targeting and consumer behaviour to hospitality businesses.
This module looks at profitability and will introduce you to the key financial documents used by hospitality businesses. You will gain an understanding of how a department or unit can operate efficiently and effectively whilst maintaining product quality.
Explore the meaning of hospitality and how the hospitality industry has evolved from hosting guests to becoming businesses which provide food, drink and accommodation, offering personalised service, interconnected cultural experiences and infotainment in a socially responsible sustainable manner.
Learn to create and deliver successful hospitality marketing initiatives as well as irresistible, memorable and communicable hospitality products and services in ethical and responsible ways so that stakeholders achieve their short-term goals and long-term purposes.
This module will provide the opportunity to acquire and develop academic and professional skills in both your learning, paid and un-paid work environments to help you to succeed.
Develop an understanding of how best to design the structure and culture of departments in a variety of hospitality organisations in order to coordinate employees' behaviours to ensure the efficient and effective day to day operation of the unit. To do this, you will develop an understanding of the labour markets and the composition of the labour force in the hospitality industry.
Explore how you can identify target customers, understand their needs and develop products and service offers which meet them. It will then go beyond this to ensure that you are able to plan products and services which exceed customers' requirements and genuinely delight them, rather than simply satisfy their needs. You will consider and apply key concepts including the marketplace; market segmentation, positioning and targeting and consumer behaviour to hospitality businesses.
This module looks at profitability and will introduce you to the key financial documents used by hospitality businesses. You will gain an understanding of how a department or unit can operate efficiently and effectively whilst maintaining product quality.

What you'll learn

Develop your understanding of market research and its relevance to the hospitality sector for product development and for understanding consumer perspectives. You will gain critical perspectives and knowledge which will enable you to develop insights into customer expectations. You will also build knowledge of research methods appropriate for carrying out market research.
Explore how hospitality service organisations design the service package to positively frame the service experience. You will investigate a range of experiential trends in hospitality to demonstrate how hospitality businesses respond to these influences.
This module will address the many ways that communication is possible in the hospitality industry today – both theoretically and practically. You will have the opportunity to explore effective communication strategies and tactics to influence consumers to engage with hospitality businesses and share their experiences with the hospitality business and other consumers.
You will examine a range of theories to create a pragmatic, contingency, process model of management and leadership that can be used to take the hospitality business unit forward dealing with individuals and groups across a variety of departments and situations. You will develop a rigorous and relevant management and leadership model that can be continually developed throughout your career based on ongoing academic research and personal career experiences which can be used to drive the development of the business unit.
Study the recruitment, selection, training and development of human resources in the hospitality industry and be able to decide which methods are appropriate for the effective and responsible management of labour.
Develop financial decision making from the perspective of sustainability, corporate social responsibility and the triple bottom line. You will look at how you can use your financial resources to make decisions to sustain a hospitality business and ensure it is managed responsibly over both the short and long term. You will learn how to develop and use decision models and build financial scenarios to make informed decisions and to measure the balance of environmental, social and financial performance.
Develop your understanding of market research and its relevance to the hospitality sector for product development and for understanding consumer perspectives. You will gain critical perspectives and knowledge which will enable you to develop insights into customer expectations. You will also build knowledge of research methods appropriate for carrying out market research.
Explore how hospitality service organisations design the service package to positively frame the service experience. You will investigate a range of experiential trends in hospitality to demonstrate how hospitality businesses respond to these influences.
This module will address the many ways that communication is possible in the hospitality industry today – both theoretically and practically. You will have the opportunity to explore effective communication strategies and tactics to influence consumers to engage with hospitality businesses and share their experiences with the hospitality business and other consumers.
You will examine a range of theories to create a pragmatic, contingency, process model of management and leadership that can be used to take the hospitality business unit forward dealing with individuals and groups across a variety of departments and situations. You will develop a rigorous and relevant management and leadership model that can be continually developed throughout your career based on ongoing academic research and personal career experiences which can be used to drive the development of the business unit.
Study the recruitment, selection, training and development of human resources in the hospitality industry and be able to decide which methods are appropriate for the effective and responsible management of labour.
Develop financial decision making from the perspective of sustainability, corporate social responsibility and the triple bottom line. You will look at how you can use your financial resources to make decisions to sustain a hospitality business and ensure it is managed responsibly over both the short and long term. You will learn how to develop and use decision models and build financial scenarios to make informed decisions and to measure the balance of environmental, social and financial performance.

What you'll learn

Critically evaluate a range of international market research data, together with marketing theories and concepts that lay the foundations for hospitality businesses that wish to grow internationally. The module includes three key areas: analysis, marketing strategy development and implementation. Using marketing strategies and tools, you will be able to explore international marketplace, environment, United Nations/Governments, social and cultural influences and recommend workable solutions for hospitality businesses to grow internationally.
Critically examine how hospitality businesses create brands, build awareness of their brand along the customer journey, and deliver an emotional experience that excites and creates a long-term relationship between the hospitality business and its consumers.
This module draws together two key areas that will help you in the future. Firstly, it is a substantial individual piece of work that helps to demonstrate your ability to be an independent learner. Secondly, it allows you to use research skills that critically evaluate secondary and primary sources of data and help draw well-justified conclusions.
This module will enable students to critically evaluate socially responsible hospitality businesses to gain knowledge in how they engage and grow; with social responsibilities at the heart of business culture. Students will also be asked to critically review why and how businesses consciously develop their engagement in social responsible strategies for the ultimate benefit of their stakeholders.
Gain an understanding of the nature and importance of entrepreneurialism within the hospitality industry and learn to identify and evaluate the requirements of successful business development. You will critically reflect on your own interest and capability for business development and will be able to develop effective business plans for new business ideas.
Critically evaluate a range of international market research data, together with marketing theories and concepts that lay the foundations for hospitality businesses that wish to grow internationally. The module includes three key areas: analysis, marketing strategy development and implementation. Using marketing strategies and tools, you will be able to explore international marketplace, environment, United Nations/Governments, social and cultural influences and recommend workable solutions for hospitality businesses to grow internationally.
Critically examine how hospitality businesses create brands, build awareness of their brand along the customer journey, and deliver an emotional experience that excites and creates a long-term relationship between the hospitality business and its consumers.
This module draws together two key areas that will help you in the future. Firstly, it is a substantial individual piece of work that helps to demonstrate your ability to be an independent learner. Secondly, it allows you to use research skills that critically evaluate secondary and primary sources of data and help draw well-justified conclusions.
This module will enable students to critically evaluate socially responsible hospitality businesses to gain knowledge in how they engage and grow; with social responsibilities at the heart of business culture. Students will also be asked to critically review why and how businesses consciously develop their engagement in social responsible strategies for the ultimate benefit of their stakeholders.
Gain an understanding of the nature and importance of entrepreneurialism within the hospitality industry and learn to identify and evaluate the requirements of successful business development. You will critically reflect on your own interest and capability for business development and will be able to develop effective business plans for new business ideas.

This course offers the opportunity to take a ‘sandwich’ year – a year of paid employment in industry which will build your skills and experience. This is usually taken between the second and third year of your degree, typically making your course four years in total.

Students who choose the sandwich route find it helps with both their studies and getting a job after graduation. It can build your confidence, contacts, and of course your CV. Leeds Beckett advertise lots of placement opportunities and provide support in helping you find the right placement for you.