BA (Hons)

Events Management

Teaching & Learning

The tabs below detail what and how you will study in each year of your course. The balance of assessments and overall workload will be informed by your core modules and the option modules you choose to study – the information provided is an indication of what you can expect and may be subject to change. The option modules listed are also an indication of what will be available to you. Their availability is subject to demand and you will be advised which option modules you can choose at the beginning of each year of study.

What you'll learn

Investigate how events are conceived, designed, controlled, delivered and evaluated, through a range of theoretical event planning models and event theories.
Examine the development of the events industry, looking closely at the past, present and future of the industry. You will explore the societal factors that have influenced the development of the events industry and, conversely, how events have also shaped society.
Investigate how core marketing theory is applied to events and how this influences the creativity and design processes and consequential event experience. You will broaden your understanding of the principles of creativity and design and the impact that these have on the creation of events.
Embark on a year-long programme of professional, career, academic, and personal development within the context of all sectors of the events industry. You will engage in the planning and delivery of real events both within the university and in industry.
Explore how different organisations come together to produce events that are both safe and legally compliant. You will study the concept of risk and how the process of risk assessment is used to identify and mitigate the potential hazards that events can impose on workers, participants, attendees and the public.
Study the principles of management of events organisations, as you explore topics such as organisational goals and objectives, leadership, team building, organisational structure and cultural, motivation and delegation. You will examine and identify the key theories and principles of managing event organisations and gain the required skills and theories to manage people and projects, group dynamics, and bureaucracies, as well as compare and contrast public versus private sector organisations.
Investigate how events are conceived, designed, controlled, delivered and evaluated, through a range of theoretical event planning models and event theories.
Examine the development of the events industry, looking closely at the past, present and future of the industry. You will explore the societal factors that have influenced the development of the events industry and, conversely, how events have also shaped society.
Investigate how core marketing theory is applied to events and how this influences the creativity and design processes and consequential event experience. You will broaden your understanding of the principles of creativity and design and the impact that these have on the creation of events.
Embark on a year-long programme of professional, career, academic, and personal development within the context of all sectors of the events industry. You will engage in the planning and delivery of real events both within the university and in industry.
Explore how different organisations come together to produce events that are both safe and legally compliant. You will study the concept of risk and how the process of risk assessment is used to identify and mitigate the potential hazards that events can impose on workers, participants, attendees and the public.
Study the principles of management of events organisations, as you explore topics such as organisational goals and objectives, leadership, team building, organisational structure and cultural, motivation and delegation. You will examine and identify the key theories and principles of managing event organisations and gain the required skills and theories to manage people and projects, group dynamics, and bureaucracies, as well as compare and contrast public versus private sector organisations.

What you'll learn

Develop your understanding of the requirements of law that relate to the production and management of events. You will review English and International Law and the legal processes which impact on event management.
Examine the psychology and sociology of event consumption through a rigorous investigation of consumer experience. You will also explore consumer behaviour theory in particular both rational and emotional decision making. You will then use this to provide information that supports the informed choices of the marketer seeking to influence the cognitive and conative decision making processes of the current or prospective event attendee.
Apply reflective theoretical concepts in a practical setting by undertaking an industrial based event and evaluation of the event. This will build on any work based learning and will integrate the skills and knowledge you have previously gained on the course. You will further develop your teamwork and professional skills within this context, together with a greater understanding and application of the event planning process.
Understand the nature of work in the events industry and its implications for effective Human Resource Management (HRM). You will study best practice HRM as well as exploring current debates in a number of key workforce management areas relevant to the events industry.
Understand and experience to an extent the full event production process. You will explore event production in diverse areas of the industry. Focus on developing an understanding of the practical specialist areas that are involved in events, such as Power, Staging and Structures, Sound, Lighting and Special Effects.
Develop your understanding of the requirements of law that relate to the production and management of events. You will review English and International Law and the legal processes which impact on event management.
Examine the psychology and sociology of event consumption through a rigorous investigation of consumer experience. You will also explore consumer behaviour theory in particular both rational and emotional decision making. You will then use this to provide information that supports the informed choices of the marketer seeking to influence the cognitive and conative decision making processes of the current or prospective event attendee.
Apply reflective theoretical concepts in a practical setting by undertaking an industrial based event and evaluation of the event. This will build on any work based learning and will integrate the skills and knowledge you have previously gained on the course. You will further develop your teamwork and professional skills within this context, together with a greater understanding and application of the event planning process.
Understand the nature of work in the events industry and its implications for effective Human Resource Management (HRM). You will study best practice HRM as well as exploring current debates in a number of key workforce management areas relevant to the events industry.
Understand and experience to an extent the full event production process. You will explore event production in diverse areas of the industry. Focus on developing an understanding of the practical specialist areas that are involved in events, such as Power, Staging and Structures, Sound, Lighting and Special Effects.

Option modules may include

Identify how current trends have developed in festivals and what the future of festivals will look like as a result. You will understand not just cultural drivers but also how the business and organisational aspects of festival management influence what is delivered.
Develop an understanding of the corporate events sector. You will learn concepts and tools to effective plan and run corporate events, and be required to respond to a client brief and develop a corporate event pitch that includes exploring site destinations, transportation, programme planning, food and beverage provision, venue layouts, facilities and technology.
Addressing specific types of event throughout the life cycle, such as weddings, celebrations of birth, initiation and death, you will have the opportunity to consider critically the associated rituals found in a variety of religious, ethnic, political, geographical and national contexts. You will study the origins and impacts of such events on society, as well as their basis in and contribution to the global events industry.
Consider your own roles as entrepreneurial individuals within organisations as well as managing your own event enterprises. You will evaluate the contribution that enterprise can make to both successful events and successful businesses.
Define, critique and contextualise public relations and corporate communications within the parameters of the modern events industry. Ultimately you will gain an understanding of the significance of achieving positive outcomes with a range of key stakeholder publics.
Develop your student skills and knowledge in crowd, spectator and attendee safety and security, and address VIP, Dignitary and Artiste safety and security and the legal framework within which these issues operate.
Gain an understanding of the cultural influence of the mass media on sports events. You will engage critically with different explanations of mass media in contemporary societies, and explore theories of the mass media as you analyse the role of the mass media in the delivery of sports events.
Extend the knowledge and skills you have developed during previous years on a real placement. It allows the you the opportunity to take responsibility for your own development and learning and to reflect on your progress.
Identify how current trends have developed in festivals and what the future of festivals will look like as a result. You will understand not just cultural drivers but also how the business and organisational aspects of festival management influence what is delivered.
Develop an understanding of the corporate events sector. You will learn concepts and tools to effective plan and run corporate events, and be required to respond to a client brief and develop a corporate event pitch that includes exploring site destinations, transportation, programme planning, food and beverage provision, venue layouts, facilities and technology.
Addressing specific types of event throughout the life cycle, such as weddings, celebrations of birth, initiation and death, you will have the opportunity to consider critically the associated rituals found in a variety of religious, ethnic, political, geographical and national contexts. You will study the origins and impacts of such events on society, as well as their basis in and contribution to the global events industry.
Consider your own roles as entrepreneurial individuals within organisations as well as managing your own event enterprises. You will evaluate the contribution that enterprise can make to both successful events and successful businesses.
Define, critique and contextualise public relations and corporate communications within the parameters of the modern events industry. Ultimately you will gain an understanding of the significance of achieving positive outcomes with a range of key stakeholder publics.
Develop your student skills and knowledge in crowd, spectator and attendee safety and security, and address VIP, Dignitary and Artiste safety and security and the legal framework within which these issues operate.
Gain an understanding of the cultural influence of the mass media on sports events. You will engage critically with different explanations of mass media in contemporary societies, and explore theories of the mass media as you analyse the role of the mass media in the delivery of sports events.
Extend the knowledge and skills you have developed during previous years on a real placement. It allows the you the opportunity to take responsibility for your own development and learning and to reflect on your progress.

What you'll learn

Adopt a critical awareness of issues and trends within the external environment that have affected and will impact on the event industry. You will focus on contemporary and cutting-edge developments and issues.
Take an integrated view of the internal and external factors that impact upon event organisations. You will research the strengths, weaknesses, opportunities and threats of an event company and apply your analysis to the creation of future strategic choices.
Gain the ability to initiate, plan, research, sustain and evaluate an extended piece of independent intellectual work based on individual initiative.
Adopt a critical awareness of issues and trends within the external environment that have affected and will impact on the event industry. You will focus on contemporary and cutting-edge developments and issues.
Take an integrated view of the internal and external factors that impact upon event organisations. You will research the strengths, weaknesses, opportunities and threats of an event company and apply your analysis to the creation of future strategic choices.
Gain the ability to initiate, plan, research, sustain and evaluate an extended piece of independent intellectual work based on individual initiative.

Option modules may include

Advance your knowledge and management skills in negotiating with and managing a wide variety of partnerships and collaborative activities with public, private and voluntary organisations, whilst working in events.
Gain the knowledge, theory and high-level skills to understand the issues of risk management at major events. You will also look at the psychology and management of crowds at major events, and apply this knowledge and understanding strategically to the solution of real event problems.
Be challenged about preconceptions about what events are and how we approach the study of them. By placing events in a wider social and political setting we aim to support students to become more conscious of what events mean to that setting, and how that setting impacts our understanding of events.
Advance your understanding of fundraising tools and techniques required for the strategic planning and implementation of a fundraising campaign. You will gain a fundamental understanding of fundraising principles, funding bids and their application to the events industry, as well as contextualising fundraising within the political, social and ethical context.
Undertake the planning of the production of a live business event. You will develop and test your teamwork and presentation skills by a professionally structured and presented pitch of an event concept to a potential funding provider.
Develop a critical appreciation of the role of policy and politics in planning for, implementing and evaluating sports events.
Develop your understanding of the strategic implications in relation to event sponsorship based on an ethical approach. You will study these principles in terms of brand, communications and relationship building for the sponsoring organisation as well as the financial, partnership and image implications for the event organiser.
Develop your practical and applied knowledge through the use of authentic case-studies and event documentation. You will evaluate case studies from a strategic viewpoint and be able to identify and incorporate current and future issues relating to venue management.
Advance your knowledge and management skills in negotiating with and managing a wide variety of partnerships and collaborative activities with public, private and voluntary organisations, whilst working in events.
Gain the knowledge, theory and high-level skills to understand the issues of risk management at major events. You will also look at the psychology and management of crowds at major events, and apply this knowledge and understanding strategically to the solution of real event problems.
Be challenged about preconceptions about what events are and how we approach the study of them. By placing events in a wider social and political setting we aim to support students to become more conscious of what events mean to that setting, and how that setting impacts our understanding of events.
Advance your understanding of fundraising tools and techniques required for the strategic planning and implementation of a fundraising campaign. You will gain a fundamental understanding of fundraising principles, funding bids and their application to the events industry, as well as contextualising fundraising within the political, social and ethical context.
Undertake the planning of the production of a live business event. You will develop and test your teamwork and presentation skills by a professionally structured and presented pitch of an event concept to a potential funding provider.
Develop a critical appreciation of the role of policy and politics in planning for, implementing and evaluating sports events.
Develop your understanding of the strategic implications in relation to event sponsorship based on an ethical approach. You will study these principles in terms of brand, communications and relationship building for the sponsoring organisation as well as the financial, partnership and image implications for the event organiser.
Develop your practical and applied knowledge through the use of authentic case-studies and event documentation. You will evaluate case studies from a strategic viewpoint and be able to identify and incorporate current and future issues relating to venue management.

This course offers the opportunity to take a ‘sandwich’ year – a year of paid employment in industry which will build your skills and experience. This is usually taken between the second and third year of your degree, typically making your course four years in total.

Students who choose the sandwich route find it helps with both their studies and getting a job after graduation. It can build your confidence, contacts, and of course your CV. Leeds Beckett advertise lots of placement opportunities and provide support in helping you find the right placement for you.