MSc

Strategic Sport Marketing

Teaching & Learning

 

What you'll learn

Examine the external and internal environments that influence strategic sports marketing planning and decision making in the global marketplace. This module will provide an overview of key threshold concepts that are integral to the sport marketing discipline.
Develop a critical knowledge and understanding of how to analyse, interpret and visualise data in order to make managerial decisions within a sport business environment.
Sport consumption habits are dramatically changing with the digital revolution and sport is no longer about just participating in it and purchasing it. You'll develop a multi-dimensional understanding of how consumers think, feel and behave in order to design and develop marketing strategies and campaigns to influence and impact these consumption experiences.
Examine the past, current and future conditions of the global sport media nexus. You'll consider the evolution of the relationship on different media platforms, from legacy media to new media.
Build a systematic understanding of how strategic management decisions are made to create strong and successful brands. You'll examine the relationship on sponsorship management processes from a rights owner and sponsors perspective. You'll also discover how branding and sponsorship have shaped the modern sport landscape we know today.
With the emergence of 'Big Data' as a vital engine of business growth, this module will equip you to make evidence-based decisions to create competitive advantage through utilising business intelligence and analytics. You'll gain an understanding of how to handle complex data sets, including mining, management, cleaning, analysis and visualisation.
Develop an extended and sustained, authentic and applied in-depth independent project. You'll apply key threshold concepts and skills developed through your course in a deep critical, evaluative and reflexive manner.
Examine the external and internal environments that influence strategic sports marketing planning and decision making in the global marketplace. This module will provide an overview of key threshold concepts that are integral to the sport marketing discipline.
Develop a critical knowledge and understanding of how to analyse, interpret and visualise data in order to make managerial decisions within a sport business environment.
Sport consumption habits are dramatically changing with the digital revolution and sport is no longer about just participating in it and purchasing it. You'll develop a multi-dimensional understanding of how consumers think, feel and behave in order to design and develop marketing strategies and campaigns to influence and impact these consumption experiences.
Examine the past, current and future conditions of the global sport media nexus. You'll consider the evolution of the relationship on different media platforms, from legacy media to new media.
Build a systematic understanding of how strategic management decisions are made to create strong and successful brands. You'll examine the relationship on sponsorship management processes from a rights owner and sponsors perspective. You'll also discover how branding and sponsorship have shaped the modern sport landscape we know today.
With the emergence of 'Big Data' as a vital engine of business growth, this module will equip you to make evidence-based decisions to create competitive advantage through utilising business intelligence and analytics. You'll gain an understanding of how to handle complex data sets, including mining, management, cleaning, analysis and visualisation.
Develop an extended and sustained, authentic and applied in-depth independent project. You'll apply key threshold concepts and skills developed through your course in a deep critical, evaluative and reflexive manner.

What you'll learn

This module will provide a variety of enterprising experiences in the sport industry to observe, inquire, participate, contribute, critique, analyse and learn in an ‘experiential learning’ environment. You'll develop the attitudes, skills, competencies and interests to shape and influence your future career development strategies.
Study the key theories, strategies, frameworks and concepts of entrepreneurship. You'll consider the historical and economic significance of entrepreneurial business. In particular, you'll review the contributions and value which an enterprise culture can have on the sporting industry and the economy as a whole.
Engage with a range of diverse and challenging perspectives on the nature and application of leadership across sport settings. You'll be encouraged to identify and critique your own personal leadership philosophy and style. You'll also examine the role of followership in building and sustaining high-performing teams.
This module will provide a variety of enterprising experiences in the sport industry to observe, inquire, participate, contribute, critique, analyse and learn in an ‘experiential learning’ environment. You'll develop the attitudes, skills, competencies and interests to shape and influence your future career development strategies.
Study the key theories, strategies, frameworks and concepts of entrepreneurship. You'll consider the historical and economic significance of entrepreneurial business. In particular, you'll review the contributions and value which an enterprise culture can have on the sporting industry and the economy as a whole.
Engage with a range of diverse and challenging perspectives on the nature and application of leadership across sport settings. You'll be encouraged to identify and critique your own personal leadership philosophy and style. You'll also examine the role of followership in building and sustaining high-performing teams.