Explore the latest trends and challenges facing the sport business industry. You'll examine how these issues affect various aspects of sport business management. During your study, you'll learn about different stakeholders involved in the sport industry and how they influence the decision-making process. You'll critique case studies from various sport organisations, both domestic and international, to understand how these issues manifest themselves in practice and how they can be addressed. By the end of the module, you'll have developed an understanding of the complex and dynamic nature of the sport business industry. In addition, you’ll be able to evaluate and propose solutions to existing contemporary issues.
This module provides an introduction to personal, professional and academic skill development. It focuses on developing core skills for a career in sport business management or sport marketing, such as creativity, enterprise, teamwork, communication, research and leadership. You'll also begin the process of career planning.
Sport is one of society's major economic activities and knowledge of the role marketing plays in the sport business landscape has emerged as a valuable asset. On this module you will develop an understanding of the unique nature and application of sport marketing principles and processes to the sports industry, as it becomes ever an integral element in the landscape of sport business.
Gain a comprehensive understanding of the transformative role of new and emerging digital technologies in sport marketing. Through this module, you'll learn how these technologies are used to both create and sustain competitive advantage for sport organisations and enhance the sport consumer experience. You'll be equipped with the foundational knowledge of data analytics and the role of big data in sport marketing decision-making processes. Additionally, you'll learn how to analyse and interpret data to make informed decisions that lead to improved consumer experience. The module will help you to recognise the processes of creativity in the innovation cycle for delivering unique value to sport consumers. You'll learn how innovation is essential for developing new and unique products and services that meet the evolving needs and demands of sport consumers. Furthermore, you'll develop your communication skills as you communicate information on innovative products and services in the sports industry through different graphical and visual representations.
Understand the impact of consumer attitudes and behaviour in differentiating, diversifying and competing in the crowded sport marketplace. You will have the opportunity to study sport consumers in a variety of global contexts and you will be introduced to the challenges sport marketers face when examining the sociological, psychological and situational factors that impact the sport consumer decision making process from an 'active' and 'passive' participant. You will look at diverse customer segments and the role of relationship management to ensure sport organisations can attract, engage and build loyalty to impact future consumption.
Gain a comprehensive understanding of the foundational communication theories and their application in the sports media and marketing industry. You'll learn about the national and global contexts of both traditional and digitally transformed sports media ecology. This will include the latest trends, technologies, and practices used in the industry. You'll evaluate past and current contexts related to social issues such as racism, sexism, genderism, and ableism in local, national, and global sports media ecology. Additionally, you'll learn how these issues impact the sports industry and how media can be used as a tool to address them. This module will also develop your communication skills. You'll have the opportunity to communicate your knowledge on the past, current, and future of sports media ecology through different traditional and digital content formats. By the end of this module, you'll be able to create engaging and impactful content that effectively communicates your knowledge of the sports media industry.