BA (Hons)

Marketing with Advertising Management

Teaching & Learning

The tabs below detail what and how you will study in each year of your course. The balance of assessments and overall workload will be informed by your core modules and the option modules you choose to study; the information provided is an indication of what you can expect and may be subject to change. The option modules listed are also an indication of what will be available to you. Their availability is subject to demand and you will be advised which option modules you can choose at the beginning of each year of study.

Due to the ongoing Covid-19 pandemic we are currently unable to advise on the mode of teaching for September 2021, however we will keep you updated and provide more information as soon as we can. We continue to follow government guidance and your teaching and learning will reflect the restrictions in place at the time of delivery. We currently anticipate that you may experience a blended approach – this is a mix of face-to-face, on campus and online teaching and learning. You can keep up to date with teaching and learning at Leeds Beckett via our Covid-19 website. Updated course specifications will be available in August 2021. In the meantime, our existing course specifications are available.

What you'll learn

Gain a detailed insight into the marketing and explore a variety of concepts, models and theories in the context of professional marketing in practice.
Study the tools and techniques available to marketers within the `P' (promotional) section of the marketing mix. You will focus on marketing communications and how different organisations use communications tools in an increasingly complex and dynamic marketing environment. You will study the key theoretical concepts for primary and supporting media communications across a wide variety of tactics.
Consider the issues and practices associated with the collection, processing and storage of marketing data to produce information based on which effective decisions can be made.
Gain a detailed insight into the world of marketing. Explore a variety of marketing concepts, models and theories and relate them to the profession.
Explore the crucial area of digital marketing. You will study how digital media has historically been used in marketing and understand a variety of concepts, models and theories including web and app paradigms, search engine marketing and digital advertising.
Put your learning into practice by exploring the key stages of a marketing project. You will identify the target audience, gather research, look at how to deliver customer expectations, explore alternative approaches and reflect on your success.
Gain a detailed insight into the marketing and explore a variety of concepts, models and theories in the context of professional marketing in practice.
Study the tools and techniques available to marketers within the `P' (promotional) section of the marketing mix. You will focus on marketing communications and how different organisations use communications tools in an increasingly complex and dynamic marketing environment. You will study the key theoretical concepts for primary and supporting media communications across a wide variety of tactics.
Consider the issues and practices associated with the collection, processing and storage of marketing data to produce information based on which effective decisions can be made.
Gain a detailed insight into the world of marketing. Explore a variety of marketing concepts, models and theories and relate them to the profession.
Explore the crucial area of digital marketing. You will study how digital media has historically been used in marketing and understand a variety of concepts, models and theories including web and app paradigms, search engine marketing and digital advertising.
Put your learning into practice by exploring the key stages of a marketing project. You will identify the target audience, gather research, look at how to deliver customer expectations, explore alternative approaches and reflect on your success.

What you'll learn

Build on concepts explored in your first year of study and develop a thorough understanding of consumer behaviour. Learn how everyday life in industrialised countries is characterised by an increasing commercialisation and they way that drives participation in consumer activities.
Develop a broad understanding of the major concepts and principles of advertising within integrated marketing communications and the development of an advertising campaign.
Gain an in-depth appreciation of the integrated marketing communications planning framework and its relevance in developing and delivering contemporary marketing communications campaigns across a range of industry sectors.
Understand the complexities of the contemporary marketplace and learn how to make effective marketing decisions and provide value for customers and organisations. You will explore the underlying theoretical perspectives of marketing management across a range of business contexts, and use various tools for the development and management of marketing activities.
Gain an understanding of the marketing research process and further develop knowledge and skills in planning and implementing marketing research projects.
Build on concepts explored in your first year of study and develop a thorough understanding of consumer behaviour. Learn how everyday life in industrialised countries is characterised by an increasing commercialisation and they way that drives participation in consumer activities.
Develop a broad understanding of the major concepts and principles of advertising within integrated marketing communications and the development of an advertising campaign.
Gain an in-depth appreciation of the integrated marketing communications planning framework and its relevance in developing and delivering contemporary marketing communications campaigns across a range of industry sectors.
Understand the complexities of the contemporary marketplace and learn how to make effective marketing decisions and provide value for customers and organisations. You will explore the underlying theoretical perspectives of marketing management across a range of business contexts, and use various tools for the development and management of marketing activities.
Gain an understanding of the marketing research process and further develop knowledge and skills in planning and implementing marketing research projects.

Option modules may include

Explore the sales function and its management. You will understand the role of sales people in a variety of contexts and in both consumer and organisational markets.
Examine and evaluate the role of marketing within a small business setting and its contribution to the achievement of marketing goals. You will be able to identify marketing opportunities for entrepreneurs and small businesses within profit and non-profit enterprises of any size, any industry and any sector.
Drawing on classic persuasion theories and their more recent developments, you'll be introduced to an area of well-known interest within professional practice in the field of strategic communication, PR, marketing, lobbying and branding.
Gain a critical awareness of the major concepts and principles of sustainable marketing (SM). This module will encourage you to study the need to build up long-term, trusting relationships with stakeholder groups in an environment that is increasingly critical of marketing. You will explore how SM strategies can support the maintenance of organisational reputation from a global perspective.
Explore the sales function and its management. You will understand the role of sales people in a variety of contexts and in both consumer and organisational markets.
Examine and evaluate the role of marketing within a small business setting and its contribution to the achievement of marketing goals. You will be able to identify marketing opportunities for entrepreneurs and small businesses within profit and non-profit enterprises of any size, any industry and any sector.
Drawing on classic persuasion theories and their more recent developments, you'll be introduced to an area of well-known interest within professional practice in the field of strategic communication, PR, marketing, lobbying and branding.
Gain a critical awareness of the major concepts and principles of sustainable marketing (SM). This module will encourage you to study the need to build up long-term, trusting relationships with stakeholder groups in an environment that is increasingly critical of marketing. You will explore how SM strategies can support the maintenance of organisational reputation from a global perspective.

What you'll learn

Understand how advertising decisions are made at a strategic level and the importance of strategic advertising planning in marketing communications.
Study a variety of topics in order to understand the concepts, theories, methods, tools and techniques used to develop creative and innovative approaches to organisations, people, processes, products and environments.
Develop a critical understanding of the key aspects of media planning and the marketing environment to be able to identify and successfully respond to a range of challenges and opportunities.
This module will cover areas such as the role marketing strategy plays within corporate strategy, how to develop sustainable marketing plans and the marketing planning framework.
Understand how advertising decisions are made at a strategic level and the importance of strategic advertising planning in marketing communications.
Study a variety of topics in order to understand the concepts, theories, methods, tools and techniques used to develop creative and innovative approaches to organisations, people, processes, products and environments.
Develop a critical understanding of the key aspects of media planning and the marketing environment to be able to identify and successfully respond to a range of challenges and opportunities.
This module will cover areas such as the role marketing strategy plays within corporate strategy, how to develop sustainable marketing plans and the marketing planning framework.

Option modules may include

This double module is the culmination of your degree studies and will involve a major piece of independent research. You'll have the option of undertaking academic research in the form of a dissertation or applied research in the form of a practical research project.
Understand branding, consumer relationships with brands and the brand management process in a dynamic, highly competitive and global operating environment.
Evaluate the operational aspects of retail marketing and develop a critical understanding of the strategic issues facing retailers today.
This module will enable you to study a variety of topics within digital strategy such as digital disruption, situation analysis, strategic decision-making and implementation planning.
Learn to understand, explain and critically evaluate the role of marketing and communications in the arts and cultural industries.
Study a range of theoretical approaches to the critical study of celebrity and its relation to media products. You will focus on celebrity as a cultural fabrication and on mass media representation as one of the key principles in the formation of celebrity culture.
Apply for a placement and undertake a period of paid employment to gain experience of the working environment, make professional contacts and build your understanding of the jobs and career market.
Explore the drivers behind the growing role that services marketing plays across business and consider the complexities and challenges in service delivery and innovations across areas of services marketing and management.
This double module is the culmination of your degree studies and will involve a major piece of independent research. You'll have the option of undertaking academic research in the form of a dissertation or applied research in the form of a practical research project.
Understand branding, consumer relationships with brands and the brand management process in a dynamic, highly competitive and global operating environment.
Evaluate the operational aspects of retail marketing and develop a critical understanding of the strategic issues facing retailers today.
This module will enable you to study a variety of topics within digital strategy such as digital disruption, situation analysis, strategic decision-making and implementation planning.
Learn to understand, explain and critically evaluate the role of marketing and communications in the arts and cultural industries.
Study a range of theoretical approaches to the critical study of celebrity and its relation to media products. You will focus on celebrity as a cultural fabrication and on mass media representation as one of the key principles in the formation of celebrity culture.
Apply for a placement and undertake a period of paid employment to gain experience of the working environment, make professional contacts and build your understanding of the jobs and career market.
Explore the drivers behind the growing role that services marketing plays across business and consider the complexities and challenges in service delivery and innovations across areas of services marketing and management.

This course offers the opportunity to take a ‘sandwich’ year – a year of paid employment in industry which will build your skills and experience. This is usually taken between the second and third year of your degree, typically making your course four years in total.

Students who choose the sandwich route find it helps with both their studies and getting a job after graduation. It can build your confidence, contacts, and of course your CV. Leeds Beckett advertise lots of placement opportunities and provide support in helping you find the right placement for you.