Chartered Institute of Marketing Professional Certificate

The Chartered Institute of Marketing: Certificate in Professional Digital Marketing

Teaching & Learning

Due to the ongoing Covid-19 pandemic we are currently unable to advise on the mode of teaching for September 2021, however we will keep you updated and provide more information as soon as we can. We continue to follow government guidance and your teaching and learning will reflect the restrictions in place at the time of delivery. We currently anticipate that you may experience a blended approach – this is a mix of face-to-face, on campus and online teaching and learning. You can keep up to date with teaching and learning at Leeds Beckett via our Covid-19 website. Updated course specifications will be available in August 2021.

What you'll learn

Learn about the role of marketing in the organisation and the key concepts that underpin the activities of the marketer. You will explore the marketing environment, customer behaviour in the digital age, market research and the marketing planning process. This will include the marketing mix and a tactical planning framework to aid marketing effectiveness.
Gain the knowledge and skills to plan and implement successful campaigns for an organisation. You'll explore the campaign planning process including how to analyse an organisation’s current position. You'll also learn how to set campaign objectives, implement a campaign then measure and evaluate its success to aid continuous improvement in the fast-changing world of marketing.
Focus on the importance of the ever-evolving, dynamic digital landscape. You'll develop skills to improve digital marketing performance and explore the challenges and opportunities within the digital environment. You'll also use a range of tools to plan how to enhance an organisation’s effectiveness in the digital age.
Learn about the role of marketing in the organisation and the key concepts that underpin the activities of the marketer. You will explore the marketing environment, customer behaviour in the digital age, market research and the marketing planning process. This will include the marketing mix and a tactical planning framework to aid marketing effectiveness.
Gain the knowledge and skills to plan and implement successful campaigns for an organisation. You'll explore the campaign planning process including how to analyse an organisation’s current position. You'll also learn how to set campaign objectives, implement a campaign then measure and evaluate its success to aid continuous improvement in the fast-changing world of marketing.
Focus on the importance of the ever-evolving, dynamic digital landscape. You'll develop skills to improve digital marketing performance and explore the challenges and opportunities within the digital environment. You'll also use a range of tools to plan how to enhance an organisation’s effectiveness in the digital age.