PG Cert

Sport Business Management

Teaching & Learning

 

What you'll learn

Examine the external and internal environments that influence strategic sports marketing planning and decision making in the global marketplace. This module will provide an overview of key threshold concepts that are integral to the sport marketing discipline.
With the emergence of 'Big Data' as a vital engine of business growth, this module will equip you to make evidence-based decisions to create competitive advantage through utilising business intelligence and analytics. You'll gain an understanding of how to handle complex data sets, including mining, management, cleaning, analysis and visualisation.
Examine the external and internal environments that influence strategic sports marketing planning and decision making in the global marketplace. This module will provide an overview of key threshold concepts that are integral to the sport marketing discipline.
With the emergence of 'Big Data' as a vital engine of business growth, this module will equip you to make evidence-based decisions to create competitive advantage through utilising business intelligence and analytics. You'll gain an understanding of how to handle complex data sets, including mining, management, cleaning, analysis and visualisation.

What you'll learn

Evaluate financial and economic data and information in order to make appropriate decisions within the global sport business industry.
Critically analyse the strategic management of a sport business organisation with reference to the external environment. You'll develop the ability to propose authentic strategic responses to contemporary opportunities and threats in the business environment.
Study the key theories, strategies, frameworks and concepts of entrepreneurship. You'll consider the historical and economic significance of entrepreneurial business. In particular, you'll review the contributions and value which an enterprise culture can have on the sporting industry and the economy as a whole.
Examine academic perspectives on global sport policy and governance applied to sport development organisations working at global, national, regional and local levels.
Evaluate financial and economic data and information in order to make appropriate decisions within the global sport business industry.
Critically analyse the strategic management of a sport business organisation with reference to the external environment. You'll develop the ability to propose authentic strategic responses to contemporary opportunities and threats in the business environment.
Study the key theories, strategies, frameworks and concepts of entrepreneurship. You'll consider the historical and economic significance of entrepreneurial business. In particular, you'll review the contributions and value which an enterprise culture can have on the sporting industry and the economy as a whole.
Examine academic perspectives on global sport policy and governance applied to sport development organisations working at global, national, regional and local levels.