PG Cert

Sport Business Management

Teaching & Learning

 

Due to the ongoing Covid-19 pandemic we are currently unable to advise on the mode of teaching for September 2021, however we will keep you updated and provide more information as soon as we can. We continue to follow government guidance and your teaching and learning will reflect the restrictions in place at the time of delivery. We currently anticipate that you may experience a blended approach – this is a mix of face-to-face, on campus and online teaching and learning. You can keep up to date with teaching and learning at Leeds Beckett via our Covid-19 website. Updated course specifications will be available in August 2021. In the meantime, our existing course specifications are available.

What you'll learn

Examine the external and internal environments that influence strategic sports marketing planning and decision making in the global marketplace. This module will provide an overview of key threshold concepts that are integral to the sport marketing discipline.
Examine the external and internal environments that influence strategic sports marketing planning and decision making in the global marketplace. This module will provide an overview of key threshold concepts that are integral to the sport marketing discipline.

What you'll learn

Critically analyse the strategic management of a sport business organisation with reference to the external environment. You'll develop the ability to propose authentic strategic responses to contemporary opportunities and threats in the business environment.
Evaluate financial and economic data and information in order to make appropriate decisions within the global sport business industry.
With the emergence of 'Big Data' as a vital engine of business growth, this module will equip you to make evidence-based decisions to create competitive advantage through utilising business intelligence and analytics. You'll gain an understanding of how to handle complex data sets, including mining, management, cleaning, analysis and visualisation.
Study the key theories, strategies, frameworks and concepts of entrepreneurship. You'll consider the historical and economic significance of entrepreneurial business. In particular, you'll review the contributions and value which an enterprise culture can have on the sporting industry and the economy as a whole.
Critically analyse the strategic management of a sport business organisation with reference to the external environment. You'll develop the ability to propose authentic strategic responses to contemporary opportunities and threats in the business environment.
Evaluate financial and economic data and information in order to make appropriate decisions within the global sport business industry.
With the emergence of 'Big Data' as a vital engine of business growth, this module will equip you to make evidence-based decisions to create competitive advantage through utilising business intelligence and analytics. You'll gain an understanding of how to handle complex data sets, including mining, management, cleaning, analysis and visualisation.
Study the key theories, strategies, frameworks and concepts of entrepreneurship. You'll consider the historical and economic significance of entrepreneurial business. In particular, you'll review the contributions and value which an enterprise culture can have on the sporting industry and the economy as a whole.