Understand the importance of strategically managing the hospitality industry, and its associated stakeholders, by creating and presenting food and drink places and spaces. This module will introduce the hospitality industry’s role in strategically creating food and drink value for places and spaces; be they countries such a France, Mexico or Thailand, or regions such as the Champagne Region, and cities from London to New Orleans or Marrakesh. You'll then explore the management, marketing and imagery of food and drink places and spaces. The final part of this module will review the sensory experiences and pleasures that consumers seek from the food and drink in specific places and spaces.
Gain a comprehensive and critical understanding of tourism in emerging economies across the Global South. This module deepens your engagement with key concepts of ethics, sustainability, and responsibility, framed through the principles of responsible tourism. You'll examine globalisation and the political and economic processes that shape social and economic development in developing contexts. Through this lens, you'll explore how governing bodies, tourism businesses, travellers and host communities influence tourism systems and their socio-economic and environmental impacts. You'll also critically consider whether tourism is always a force for good, evaluating situations where it may generate complex challenges alongside potential benefits.
Combine your creative, academic and professional skills to reach a solution to a task negotiated and agreed on with your industrial placement employer. You'll explore a range of materials and information as you identify and critically analyse a real-life issue and propose innovative solutions to an organisational challenge. This module is undertaken in addition to your industrial placement. It builds on the learning, experience and skills you've gained throughout your studies and your time in industry.
This module will enable you to identify clear potential routes for professional work beyond graduation. You'll learn how to craft your own career plan that will enhance your self-assurance. Your plan will help you to navigate a future where linear career paths will no longer be the norm. You'll fuse disciplinary knowledge with the experience gained from a suite of professional development activities (such as short-term placements, internships, volunteering activities, case studies, project work, and online workshops). This module will enable you to develop an increased understanding of the contemporary work environment, preparing you to enter it successfully. The module will nurture a positive mind-set, so you'll feel you can shape your future and pursue your aspirations with confidence.
Demonstrate your ability to be an independent learner and learn to critically evaluate secondary and primary sources of data to draw well-justified conclusions. You'll initiate, plan, research, sustain and evaluate an extended piece of independent academic work based on your individual initiative. This module provides an opportunity for you to work on something that not only interests you but can also impress potential future employers.
Fuel your passion for enterprise and explore what it takes to create a business in the tourism, hospitality, and events industries. Using practical frameworks for business planning and development, you'll take an idea from initial concept through to launch and growth, while also considering potential exit strategies. Throughout the module, you'll examine what makes entrepreneurs successful and reflect on your own entrepreneurial strengths. By the end of the module, you'll be able to critically analyse the requirements for starting and running a successful business, ready to turn your ideas into reality.
Develop and apply a range of leadership skills within outdoor adventure settings. This module builds your ability to lead and contribute effectively within a team, with a particular focus on journeying in dynamic outdoor environments. Your learning will be brought to life through participation in an adventurous journey of at least three days and two nights, designed to align with the skills and abilities of your group. Through this immersive experience, you'll apply leadership strategies in real time, navigating challenge, uncertainty, and collaboration. Alongside practical involvement across varied settings, you'll critically evaluate key leadership and teamwork theories, reflecting on how they inform effective practice in adventurous environments. By the end of the module, you'll have developed greater self-awareness, resilience, and confidence as an adaptive and reflective leader.
Gain an in-depth understanding of the evolving relationship between consumers, products, and experiences within contemporary tourism marketing. This module explores key branding challenges, examining how customer experience, product and service delivery, and promotional strategies intersect in an increasingly digital landscape. You'll analyse the role of perception, electronic word of mouth (eWOM), and co-creation in shaping effective marketing activity, while considering the perspectives of commercial providers, public sector organisations, and destination marketing organisations.