BA (Hons)

Fashion Marketing

Teaching & Learning

The tabs below detail what and how you will study in each year of your course. The balance of assessments and overall workload will be informed by your core modules and the option modules you choose to study – the information provided is an indication of what you can expect and may be subject to change. The option modules listed are also an indication of what will be available to you. Their availability is subject to demand and you will be advised which option modules you can choose at the beginning of each year of study.

Due to the ongoing Covid-19 pandemic we are currently unable to advise on the mode of teaching for September 2021, however we will keep you updated and provide more information as soon as we can. We continue to follow government guidance and your teaching and learning will reflect the restrictions in place at the time of delivery. We currently anticipate that you may experience a blended approach – this is a mix of face-to-face, on campus and online teaching and learning. You can keep up to date with teaching and learning at Leeds Beckett via our Covid-19 website. Updated course specifications will be available in August 2021. In the meantime, our existing course specifications are available.

What you'll learn

You will be introduced to practice-based methods of visual communication for fashion, including page layout, image capture and manipulation and logo design, and will gain computer skills using Photoshop, Illustrator and InDesign.
You will be introduced to the history and theory of fashion, and will gain an understanding of how fashion impacts upon society, culture and the economy.
Gain an understanding of historic and contemporary sources that inform and drive fashion trends, and the impact these have on the fashion industry in terms of design and from a wider context.
This module introduces the notion of branding within a fashion setting, providing you with an understanding of how fashion brands have impacted upon society, culture and the economy.
Become familiar with key marketing principles and appreciate how contemporary marketing concepts are applied by organisations. You will develop the ability to analyse a business environment and apply an appropriate marketing mix to help an organisation achieve its market goals.
Gain an understanding of the key communications tools used by marketers to communicate with their stakeholders and develop an awareness of the basic principles of marketing communications used in a variety of organisational settings.
You will be introduced to practice-based methods of visual communication for fashion, including page layout, image capture and manipulation and logo design, and will gain computer skills using Photoshop, Illustrator and InDesign.
You will be introduced to the history and theory of fashion, and will gain an understanding of how fashion impacts upon society, culture and the economy.
Gain an understanding of historic and contemporary sources that inform and drive fashion trends, and the impact these have on the fashion industry in terms of design and from a wider context.
This module introduces the notion of branding within a fashion setting, providing you with an understanding of how fashion brands have impacted upon society, culture and the economy.
Become familiar with key marketing principles and appreciate how contemporary marketing concepts are applied by organisations. You will develop the ability to analyse a business environment and apply an appropriate marketing mix to help an organisation achieve its market goals.
Gain an understanding of the key communications tools used by marketers to communicate with their stakeholders and develop an awareness of the basic principles of marketing communications used in a variety of organisational settings.

What you'll learn

Focusing on key theorists across modernism and postmodernism within shopping, retail, art and print media, this module will establish the cultural reasoning and framework behind fashion theory.
Develop an understanding of brand ethos and identity, along with customer profiling and market level in relation to the fashion industry. You will formulate and develop marketing concepts for an established fashion brand using a live brief or simulated industry conditions.
Building on your understanding of trends and their impact upon the fashion industry from year one, you will work to an industry-led brief to research contemporary and historic trends and predict fashion styles and marketing strategies.
Focusing on key theorists across modernism and postmodernism within shopping, retail, art and print media, this module will establish the cultural reasoning and framework behind fashion theory.
Develop an understanding of brand ethos and identity, along with customer profiling and market level in relation to the fashion industry. You will formulate and develop marketing concepts for an established fashion brand using a live brief or simulated industry conditions.
Building on your understanding of trends and their impact upon the fashion industry from year one, you will work to an industry-led brief to research contemporary and historic trends and predict fashion styles and marketing strategies.

Option modules may include

This course offers the opportunity to take a ‘sandwich’ year – a year of paid employment in industry which will build your skills and experience. This is usually taken between the second and third year of your degree, typically making your course four years in total.

Students who choose the sandwich route find it helps with both their studies and getting a job after graduation. It can build your confidence, contacts, and of course your CV. Leeds Beckett advertise lots of placement opportunities and provide support in helping you find the right placement for you.

What you'll learn

Write an illustrated 6000-8000 word document explaining the theories supporting your research and self-initiated project work in marketing, visual communication and fashion writing.
You will have the opportunity to study your chosen occupation in depth and carry out research to increase your employability prospects. The career paths available are varied and involve potentially fashion marketing, communications and a variety of writing-based media. If you have chosen solely marketing options, you may wish to pursue a more business-orientated career.
Write an illustrated 6000-8000 word document explaining the theories supporting your research and self-initiated project work in marketing, visual communication and fashion writing.
You will have the opportunity to study your chosen occupation in depth and carry out research to increase your employability prospects. The career paths available are varied and involve potentially fashion marketing, communications and a variety of writing-based media. If you have chosen solely marketing options, you may wish to pursue a more business-orientated career.

Option modules may include