PG Dip

Sport Business Management

Teaching & Learning

 

Due to the ongoing Covid-19 pandemic we are currently unable to advise on the mode of teaching for September 2021, however we will keep you updated and provide more information as soon as we can. We continue to follow government guidance and your teaching and learning will reflect the restrictions in place at the time of delivery. We currently anticipate that you may experience a blended approach – this is a mix of face-to-face, on campus and online teaching and learning. You can keep up to date with teaching and learning at Leeds Beckett via our Covid-19 website. Updated course specifications will be available in August 2021. In the meantime, our existing course specifications are available.

What you'll learn

Examine the external and internal environments that influence strategic sports marketing planning and decision making in the global marketplace. This module will provide an overview of key threshold concepts that are integral to the sport marketing discipline.
With the emergence of 'Big Data' as a vital engine of business growth, this module will equip you to make evidence-based decisions to create competitive advantage through utilising business intelligence and analytics. You'll gain an understanding of how to handle complex data sets, including mining, management, cleaning, analysis and visualisation.
Examine the external and internal environments that influence strategic sports marketing planning and decision making in the global marketplace. This module will provide an overview of key threshold concepts that are integral to the sport marketing discipline.
With the emergence of 'Big Data' as a vital engine of business growth, this module will equip you to make evidence-based decisions to create competitive advantage through utilising business intelligence and analytics. You'll gain an understanding of how to handle complex data sets, including mining, management, cleaning, analysis and visualisation.

What you'll learn

This module will provide a variety of enterprising experiences in the sport industry to observe, inquire, participate, contribute, critique, analyse and learn in an ‘experiential learning’ environment. You’ll develop the attitudes, skills, competencies and interests to shape and influence your future career development strategies.
Identify and work on the areas of leadership and management development specific to your own work setting and of particular interest and relevance.
Evaluate financial and economic data and information in order to make appropriate decisions within the global sport business industry.
Study the key theories, strategies, frameworks and concepts of entrepreneurship. You'll consider the historical and economic significance of entrepreneurial business. In particular, you'll review the contributions and value which an enterprise culture can have on the sporting industry and the economy as a whole.
Critically analyse the strategic management of a sport business organisation with reference to the external environment. You'll develop the ability to propose authentic strategic responses to contemporary opportunities and threats in the business environment.
Sport consumption habits are dramatically changing with the digital revolution and sport is no longer about just participating in it and purchasing it. You'll develop a multi-dimensional understanding of how consumers think, feel and behave in order to design and develop marketing strategies and campaigns to influence and impact these consumption experiences.
Build a systematic understanding of how strategic management decisions are made to create strong and successful brands. You’ll examine the relationship on sponsorship management processes from a rights owner and sponsors perspective. You'll also discover how branding and sponsorship have shaped the modern sport landscape we know today.
Examine the past, current and future conditions of the global sport media nexus. You'll consider the evolution of the relationship on different media platforms, from legacy media to new media.
Develop a critical knowledge and understanding of how to analyse, interpret and visualise data in order to make managerial decisions within a sport business environment.
This module will provide a variety of enterprising experiences in the sport industry to observe, inquire, participate, contribute, critique, analyse and learn in an ‘experiential learning’ environment. You’ll develop the attitudes, skills, competencies and interests to shape and influence your future career development strategies.
Identify and work on the areas of leadership and management development specific to your own work setting and of particular interest and relevance.
Evaluate financial and economic data and information in order to make appropriate decisions within the global sport business industry.
Study the key theories, strategies, frameworks and concepts of entrepreneurship. You'll consider the historical and economic significance of entrepreneurial business. In particular, you'll review the contributions and value which an enterprise culture can have on the sporting industry and the economy as a whole.
Critically analyse the strategic management of a sport business organisation with reference to the external environment. You'll develop the ability to propose authentic strategic responses to contemporary opportunities and threats in the business environment.
Sport consumption habits are dramatically changing with the digital revolution and sport is no longer about just participating in it and purchasing it. You'll develop a multi-dimensional understanding of how consumers think, feel and behave in order to design and develop marketing strategies and campaigns to influence and impact these consumption experiences.
Build a systematic understanding of how strategic management decisions are made to create strong and successful brands. You’ll examine the relationship on sponsorship management processes from a rights owner and sponsors perspective. You'll also discover how branding and sponsorship have shaped the modern sport landscape we know today.
Examine the past, current and future conditions of the global sport media nexus. You'll consider the evolution of the relationship on different media platforms, from legacy media to new media.
Develop a critical knowledge and understanding of how to analyse, interpret and visualise data in order to make managerial decisions within a sport business environment.