BA (Hons)

Sport Marketing with Foundation Year

Teaching & Learning

What you'll learn

This module will introduce key learning theories and principles to help you plan and deliver effective and inclusive activities. You'll be encouraged to consider how teaching or coaching, as performed by the teacher or coach, and learning as performed by the learner, are connected and intertwined. You'll also gain a basic understanding and appreciation of reflective practice, so you can begin the process of self-evaluation and development.
Build your understanding and skills associated with the development and maintenance of healthy behaviours to enhance health and performance across the lifespan.
Explore a range of social inequalities inherent in sport and physical activity from a sociological perspective. You'll consider how such inequalities can affect participation in sport and physical activity. You'll also develop a basic awareness of sport development and how barriers to participation can be addressed.
Gain a broad understanding of the sporting business and marketing environments both in the UK and internationally.
This module will help you transition to life in higher education. You'll learn how to access information and support associated with your studies. And you'll develop study skills and practices which will serve you throughout your time at university.
This module will introduce you to the range of different careers options within the broad concept of sport. You'll also be introduced to basic employability skills such as job searching, writing applications and interview skills.
This module will introduce key learning theories and principles to help you plan and deliver effective and inclusive activities. You'll be encouraged to consider how teaching or coaching, as performed by the teacher or coach, and learning as performed by the learner, are connected and intertwined. You'll also gain a basic understanding and appreciation of reflective practice, so you can begin the process of self-evaluation and development.
Build your understanding and skills associated with the development and maintenance of healthy behaviours to enhance health and performance across the lifespan.
Explore a range of social inequalities inherent in sport and physical activity from a sociological perspective. You'll consider how such inequalities can affect participation in sport and physical activity. You'll also develop a basic awareness of sport development and how barriers to participation can be addressed.
Gain a broad understanding of the sporting business and marketing environments both in the UK and internationally.
This module will help you transition to life in higher education. You'll learn how to access information and support associated with your studies. And you'll develop study skills and practices which will serve you throughout your time at university.
This module will introduce you to the range of different careers options within the broad concept of sport. You'll also be introduced to basic employability skills such as job searching, writing applications and interview skills.

What you'll learn

Develop a broad understanding of the main business concepts involved in managing sport organisations across the public, private and voluntary sectors. You will look at the business landscape and how it has developed commercially, as well as a number of contemporary issues such as corruption scandals, equality and diversity and the globalisation of sport.
Understand the impact of consumer attitudes and behaviour in differentiating, diversifying and competing in the crowded sport marketplace. You will have the opportunity to study sport consumers in a variety of global contexts and you will be introduced to the challenges sport marketers face when examining the sociological, psychological and situational factors that impact the sport consumer decision making process from an `active? and `passive? participant. You will look at diverse customer segments and the role of relationship management to ensure sport organisations can attract, engage and build loyalty to impact future consumption.
Sport is one of society's major economic activities and knowledge of the role marketing plays in the sport business landscape has emerged as a valuable asset. On this module you will develop an understanding of the unique nature and application of sport marketing principles and processes to the sports industry, as it becomes ever an integral element in the landscape of sport business.
The latest innovations in business and marketing are being driven by digital technologies. This module will enable you to develop the skills, knowledge, tools and techniques to effectively engage with these new emerging technologies to create competitive advantage for sport organisations.
There is a clear need for sport business managers to have financial awareness and the skill set to analyse and interpret financial statements to inform evidenced-based decision making. This module will provide you with an applied knowledge and understanding of financial management principles in relation to the global sports industry.
This module provides an introduction to personal, professional and academic skill development. It focuses on developing core skills for a career in sport business management or sport marketing, such as creativity, enterprise, teamwork, communication, research and leadership. You'll also begin the process of career planning.
Develop a broad understanding of the main business concepts involved in managing sport organisations across the public, private and voluntary sectors. You will look at the business landscape and how it has developed commercially, as well as a number of contemporary issues such as corruption scandals, equality and diversity and the globalisation of sport.
Understand the impact of consumer attitudes and behaviour in differentiating, diversifying and competing in the crowded sport marketplace. You will have the opportunity to study sport consumers in a variety of global contexts and you will be introduced to the challenges sport marketers face when examining the sociological, psychological and situational factors that impact the sport consumer decision making process from an `active? and `passive? participant. You will look at diverse customer segments and the role of relationship management to ensure sport organisations can attract, engage and build loyalty to impact future consumption.
Sport is one of society's major economic activities and knowledge of the role marketing plays in the sport business landscape has emerged as a valuable asset. On this module you will develop an understanding of the unique nature and application of sport marketing principles and processes to the sports industry, as it becomes ever an integral element in the landscape of sport business.
The latest innovations in business and marketing are being driven by digital technologies. This module will enable you to develop the skills, knowledge, tools and techniques to effectively engage with these new emerging technologies to create competitive advantage for sport organisations.
There is a clear need for sport business managers to have financial awareness and the skill set to analyse and interpret financial statements to inform evidenced-based decision making. This module will provide you with an applied knowledge and understanding of financial management principles in relation to the global sports industry.
This module provides an introduction to personal, professional and academic skill development. It focuses on developing core skills for a career in sport business management or sport marketing, such as creativity, enterprise, teamwork, communication, research and leadership. You'll also begin the process of career planning.

What you'll learn

This module will give you the opportunity to enhance your current and future development and employment prospects through an in-depth analysis of your current abilities. You will map these against your personal, academic and career aspirations to develop your professional reflective and reflexive skills and establish a series of on-going actions to positively impact upon your future performance.
Gain a critical insight into the growth and development of sport sponsorship in a global and local context. You will acquire knowledge into the sponsorship management processes from a rights owner and sponsors perspective in order to understand the relationship and relevance to strategic decision-making.
You will complete an in-depth, critical examination of the complex field of sport communications. This module enables you to explore the different elements of marketing communication and issues of integration within the UK and international markets.
Advance your skills in research and analysis to develop bespoke and creative research project delivering business or academic insight. You will gain the knowledge necessary to devise and conduct research that underpins and informs business decision making and strategies.
Understand the changing sport broadcast landscape and critically analyse the dilemmas of rights holders, the use of multi-digital and social media, as well as strategies to engage consumers. You will also consider the power and influence of sponsors, the issue of ambush marketing and major sport events, and the importance of brand management, analytics and tracking exposure and engagement across various platforms.
This module will give you the opportunity to enhance your current and future development and employment prospects through an in-depth analysis of your current abilities. You will map these against your personal, academic and career aspirations to develop your professional reflective and reflexive skills and establish a series of on-going actions to positively impact upon your future performance.
Gain a critical insight into the growth and development of sport sponsorship in a global and local context. You will acquire knowledge into the sponsorship management processes from a rights owner and sponsors perspective in order to understand the relationship and relevance to strategic decision-making.
You will complete an in-depth, critical examination of the complex field of sport communications. This module enables you to explore the different elements of marketing communication and issues of integration within the UK and international markets.
Advance your skills in research and analysis to develop bespoke and creative research project delivering business or academic insight. You will gain the knowledge necessary to devise and conduct research that underpins and informs business decision making and strategies.
Understand the changing sport broadcast landscape and critically analyse the dilemmas of rights holders, the use of multi-digital and social media, as well as strategies to engage consumers. You will also consider the power and influence of sponsors, the issue of ambush marketing and major sport events, and the importance of brand management, analytics and tracking exposure and engagement across various platforms.

Option modules may include

Develop your understanding of relevant social science perspectives applied to contemporary soccer. You'll learn to relate these critical approaches to important contemporary issues within the sport.
Study the key concepts supporting sports events and the operation of sport and leisure facilities. You'll examine the dynamic planning processes involved and the manager’s role in the organisation and delivery of successful sports events.
Develop an understanding of the process, circumstances, considerations and barriers to enterprise planning and development within sport.
Develop the applied knowledge of how economic principles apply to the sport industry through analysis of current contemporary issues such as athletes' salaries, valuating professional athletes and impacts of mega events.
Develop your understanding of relevant social science perspectives applied to contemporary soccer. You'll learn to relate these critical approaches to important contemporary issues within the sport.
Study the key concepts supporting sports events and the operation of sport and leisure facilities. You'll examine the dynamic planning processes involved and the manager’s role in the organisation and delivery of successful sports events.
Develop an understanding of the process, circumstances, considerations and barriers to enterprise planning and development within sport.
Develop the applied knowledge of how economic principles apply to the sport industry through analysis of current contemporary issues such as athletes' salaries, valuating professional athletes and impacts of mega events.

What you'll learn

Study the strategic marketing planning process and critically evaluate a range of theoretical planning models and metrics. You will explore how to develop a marketing strategy for a sport/leisure organisation.
Develop a critical understanding and awareness of contemporary sport branding issues and practices. You will study the role of brands, the concept of brand equity and the advantages of creating strong brands in sport, and you will explore the range of alternative branding strategies available to the sport’s marketer, and the different approaches to measuring brand effectiveness.
Explore the variety of digital analytics and metrics that can be used to evaluate the effectiveness of sport marketing campaigns, and the metrics available to measure a range of different platforms including web, mobile, and social media like Facebook and Twitter.
You will complete a research project of your choosing under the supervision of a member of academic staff. Ideally you will aim to produce research of a publishable quality.
Study the strategic marketing planning process and critically evaluate a range of theoretical planning models and metrics. You will explore how to develop a marketing strategy for a sport/leisure organisation.
Develop a critical understanding and awareness of contemporary sport branding issues and practices. You will study the role of brands, the concept of brand equity and the advantages of creating strong brands in sport, and you will explore the range of alternative branding strategies available to the sport’s marketer, and the different approaches to measuring brand effectiveness.
Explore the variety of digital analytics and metrics that can be used to evaluate the effectiveness of sport marketing campaigns, and the metrics available to measure a range of different platforms including web, mobile, and social media like Facebook and Twitter.
You will complete a research project of your choosing under the supervision of a member of academic staff. Ideally you will aim to produce research of a publishable quality.

Option modules may include

Enhance your employability and future career prospects by undertaking a year's paid placement between years 2 and 3. You'll have the opportunity to develop business contacts and professional networks, gain understanding of the jobs and career market and develop key employability and professional skills.
Examine contemporary issues in sport governance across a variety of sport business contexts. Your studies will take a multidisciplinary approach, drawing on policy, law, sociology and relevant research, beginning with theories and models of governance. You will look at good governance in a range of business contexts and at regulatory oversight of governance in sport business, using appropriate cases or examples of good governance and failures as learning tools. You will critically examine areas such as corruption in sport, whistleblowing, international anti-doping governance.
Learn to plan, organise, market, deliver and critically evaluate a sport or leisure event. You'll have the opportunity to engage and work with external partners in delivering events and be able to critically reflect on this.
Learn to utilise business intelligence in evidence-based decision-making to create competitive advantage. You will analyse big data on customers, participants, fans, spectators and viewers and you will understand how to identify methods to improve efficiency and financial performance.
Develop a deep understanding of how sport has become a global phenomenon. You will draw upon your existing knowledge and skills to unpick the historical, geopolitical, economic, technological, media, and ideological drivers to sport globalisation. You will learn how to make informed decisions when developing global strategies within sport business.
Develop an awareness of the concepts, theory, policy and practice associated with SPD. You will draw upon various concepts and theories (such as hegemony, post-colonial, change and action, leadership, project and programme management) to illuminate the complex power and processes inherent in the practices of SPD.
Enhance your employability and future career prospects by undertaking a year's paid placement between years 2 and 3. You'll have the opportunity to develop business contacts and professional networks, gain understanding of the jobs and career market and develop key employability and professional skills.
Examine contemporary issues in sport governance across a variety of sport business contexts. Your studies will take a multidisciplinary approach, drawing on policy, law, sociology and relevant research, beginning with theories and models of governance. You will look at good governance in a range of business contexts and at regulatory oversight of governance in sport business, using appropriate cases or examples of good governance and failures as learning tools. You will critically examine areas such as corruption in sport, whistleblowing, international anti-doping governance.
Learn to plan, organise, market, deliver and critically evaluate a sport or leisure event. You'll have the opportunity to engage and work with external partners in delivering events and be able to critically reflect on this.
Learn to utilise business intelligence in evidence-based decision-making to create competitive advantage. You will analyse big data on customers, participants, fans, spectators and viewers and you will understand how to identify methods to improve efficiency and financial performance.
Develop a deep understanding of how sport has become a global phenomenon. You will draw upon your existing knowledge and skills to unpick the historical, geopolitical, economic, technological, media, and ideological drivers to sport globalisation. You will learn how to make informed decisions when developing global strategies within sport business.
Develop an awareness of the concepts, theory, policy and practice associated with SPD. You will draw upon various concepts and theories (such as hegemony, post-colonial, change and action, leadership, project and programme management) to illuminate the complex power and processes inherent in the practices of SPD.

This course offers the opportunity to take a ‘sandwich’ year – a year of paid employment in industry which will build your skills and experience. This is usually taken between the second and third year of your degree, typically making your course four years in total.

Students who choose the sandwich route find it helps with both their studies and getting a job after graduation. It can build your confidence, contacts, and of course your CV. Leeds Beckett advertise lots of placement opportunities and provide support in helping you find the right placement for you.