Teaching & Learning
What you'll learn
Develop your knowledge and understanding of the principles and theoretical foundations which govern the modern marketing environment, allowing you to progress in a specialised area of marketing such as international or services marketing.
Develop functional knowledge and a critical understanding of key perspectives on human behaviour within an organisation and on the nature and processes of organising and managing human activity.
Gain a critical understanding of contemporary accounting and financing principles which support business decision-making and financial resourcing in both the private and public sectors.
Develop a strategic organisational perspective as well as a basis for progression and application of strategic level skills, competencies, and decision-making capability.
This module explores a range of entrepreneurship theories and practices and involves an in-depth critical examination of business start-ups, the experiences of entrepreneurs and key aspects of small business management.
What you'll learn
Complete a project that explores a key issue for a client organisation - a small business, public sector organisation, social enterprise etc. You'll focus on a key issue that the client organisation requires intelligence and information to help them tackle and address. In working with the client organisation, you'll develop and negotiate a suitable project involving the collection and analysis of a range of data and information.
You will carry out an in-depth research project in a subject area that is appropriate to the course and of particular interest to you.