MSc

Management and Marketing

Teaching & Learning

What you'll learn

Develop your knowledge and understanding of the principles and theoretical foundations which govern the modern marketing environment, allowing you to progress in a specialised area of marketing such as international or services marketing.
Develop functional knowledge and a critical understanding of key perspectives on human behaviour within the organisation and on the nature and processes of organising and managing human activity.
Gain a critical understanding of contemporary accounting and financing principles which support business decision-making and financial resourcing in both the private and public sectors.
Develop a strategic organisational perspective as well as a basis for progression and application of strategic level skills, competencies, and decision-making capability.
Develop an understanding of how social media is used as a marketing tool within a wider marketing campaign. You'll also learn how an organisation can measure/evaluate the success of any such campaign.
Develop an understanding of branding, consumer relationships with brands and the brand management process in a dynamic, highly competitive and global operating environment.
Develop your knowledge and understanding of the principles and theoretical foundations which govern the modern marketing environment, allowing you to progress in a specialised area of marketing such as international or services marketing.
Develop functional knowledge and a critical understanding of key perspectives on human behaviour within the organisation and on the nature and processes of organising and managing human activity.
Gain a critical understanding of contemporary accounting and financing principles which support business decision-making and financial resourcing in both the private and public sectors.
Develop a strategic organisational perspective as well as a basis for progression and application of strategic level skills, competencies, and decision-making capability.
Develop an understanding of how social media is used as a marketing tool within a wider marketing campaign. You'll also learn how an organisation can measure/evaluate the success of any such campaign.
Develop an understanding of branding, consumer relationships with brands and the brand management process in a dynamic, highly competitive and global operating environment.

What you'll learn

Complete a project that explores a key issue for a client organisation - a small business, public sector organisation, social enterprise etc. You'll focus on a key issue that the client organisation requires intelligence and information to help them tackle and address. In working with the client organisation, you'll develop and negotiate a suitable project involving the collection and analysis of a range of data and information.
Undertake a marketing-based project where you'll propose, produce and defend an extended piece of research. You'll have the choice of two tracks: • 'Academic' – where you'll address a research problem grounded in academic literature as per traditional dissertations, or • 'Applied' – where you'll adopt a company-based consultancy approach and focus on a decision problem.
Complete a project that explores a key issue for a client organisation - a small business, public sector organisation, social enterprise etc. You'll focus on a key issue that the client organisation requires intelligence and information to help them tackle and address. In working with the client organisation, you'll develop and negotiate a suitable project involving the collection and analysis of a range of data and information.
Undertake a marketing-based project where you'll propose, produce and defend an extended piece of research. You'll have the choice of two tracks: • 'Academic' – where you'll address a research problem grounded in academic literature as per traditional dissertations, or • 'Applied' – where you'll adopt a company-based consultancy approach and focus on a decision problem.