MSc

Management and Marketing

Teaching & Learning

Due to the ongoing Covid-19 pandemic we are currently unable to advise on the mode of teaching for September 2021, however we will keep you updated and provide more information as soon as we can. We continue to follow government guidance and your teaching and learning will reflect the restrictions in place at the time of delivery. We currently anticipate that you may experience a blended approach – this is a mix of face-to-face, on campus and online teaching and learning. You can keep up to date with teaching and learning at Leeds Beckett via our Covid-19 website. Updated course specifications will be available in August 2021. In the meantime, our existing course specifications are available.

What you'll learn

Develop your knowledge and understanding of the principles and theoretical foundations which govern the modern marketing environment, allowing you to progress in a specialised area of marketing such as international or services marketing.
Develop a strategic organisational perspective as well as a basis for progression and application of strategic level skills, competencies, and decision-making capability.
Develop an understanding of branding, consumer relationships with brands and the brand management process in a dynamic, highly competitive and global operating environment.
This module will enable you to explore and understand consumer behaviour to an omni-channel retail setting.
Gain a critical understanding of contemporary accounting and financing principles which support business decision-making and financial resourcing in both the private and public sectors.
Develop an understanding of how social media is used as a marketing tool within a wider marketing campaign. You'll also learn how an organisation can measure/evaluate the success of any such campaign.
Develop functional knowledge and a critical understanding of key perspectives on human behaviour within the organisation and on the nature and processes of organising and managing human activity.
Develop your knowledge and understanding of the principles and theoretical foundations which govern the modern marketing environment, allowing you to progress in a specialised area of marketing such as international or services marketing.
Develop a strategic organisational perspective as well as a basis for progression and application of strategic level skills, competencies, and decision-making capability.
Develop an understanding of branding, consumer relationships with brands and the brand management process in a dynamic, highly competitive and global operating environment.
This module will enable you to explore and understand consumer behaviour to an omni-channel retail setting.
Gain a critical understanding of contemporary accounting and financing principles which support business decision-making and financial resourcing in both the private and public sectors.
Develop an understanding of how social media is used as a marketing tool within a wider marketing campaign. You'll also learn how an organisation can measure/evaluate the success of any such campaign.
Develop functional knowledge and a critical understanding of key perspectives on human behaviour within the organisation and on the nature and processes of organising and managing human activity.

What you'll learn

Undertake a marketing-based project where you'll propose, produce and defend an extended piece of research. You'll have the choice of two tracks: • 'Academic' – where you'll address a research problem grounded in academic literature as per traditional dissertations, or • 'Applied' – where you'll adopt a company-based consultancy approach and focus on a decision problem.
Complete a project that explores a key issue for a client organisation - a small business, public sector organisation, social enterprise etc. You'll focus on a key issue that the client organisation requires intelligence and information to help them tackle and address. In working with the client organisation, you'll develop and negotiate a suitable project involving the collection and analysis of a range of data and information.
You will carry out an in-depth research project in a subject area that is appropriate to the course and of particular interest to you.
Undertake a marketing-based project where you'll propose, produce and defend an extended piece of research. You'll have the choice of two tracks: • 'Academic' – where you'll address a research problem grounded in academic literature as per traditional dissertations, or • 'Applied' – where you'll adopt a company-based consultancy approach and focus on a decision problem.
Complete a project that explores a key issue for a client organisation - a small business, public sector organisation, social enterprise etc. You'll focus on a key issue that the client organisation requires intelligence and information to help them tackle and address. In working with the client organisation, you'll develop and negotiate a suitable project involving the collection and analysis of a range of data and information.
You will carry out an in-depth research project in a subject area that is appropriate to the course and of particular interest to you.