MSc

Management and Marketing

Modules, teaching and learning

What you'll learn

Develop your knowledge and understanding of the principles and theoretical foundations which govern the modern marketing environment, allowing you to progress in a specialised area of marketing such as international or services marketing.
Develop functional knowledge and a critical understanding of key perspectives on human behaviour within the organisation and on the nature and processes of organising and managing human activity.
Gain a critical understanding of contemporary accounting and financing principles which support business decision-making and financial resourcing in both the private and public sectors.
Develop a strategic organisational perspective as well as a basis for progression and application of strategic level skills, competencies, and decision-making capability.
Develop an understanding of how social media is used as a marketing tool within a wider marketing campaign. You'll also learn how an organisation can measure/evaluate the success of any such campaign.
Develop an understanding of branding, consumer relationships with brands and the brand management process in a dynamic, highly competitive and global operating environment.
Develop your knowledge and understanding of the principles and theoretical foundations which govern the modern marketing environment, allowing you to progress in a specialised area of marketing such as international or services marketing.
Develop functional knowledge and a critical understanding of key perspectives on human behaviour within the organisation and on the nature and processes of organising and managing human activity.
Gain a critical understanding of contemporary accounting and financing principles which support business decision-making and financial resourcing in both the private and public sectors.
Develop a strategic organisational perspective as well as a basis for progression and application of strategic level skills, competencies, and decision-making capability.
Develop an understanding of how social media is used as a marketing tool within a wider marketing campaign. You'll also learn how an organisation can measure/evaluate the success of any such campaign.
Develop an understanding of branding, consumer relationships with brands and the brand management process in a dynamic, highly competitive and global operating environment.

What you'll learn

Undertake a marketing-based project where you'll propose, produce and defend an extended piece of research. You'll have the choice of two tracks: • 'Academic' – where you'll address a research problem grounded in academic literature as per traditional dissertations, or • 'Applied' – where you'll adopt a company-based consultancy approach and focus on a decision problem.
Undertake a marketing-based project where you'll propose, produce and defend an extended piece of research. You'll have the choice of two tracks: • 'Academic' – where you'll address a research problem grounded in academic literature as per traditional dissertations, or • 'Applied' – where you'll adopt a company-based consultancy approach and focus on a decision problem.
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