MSc

Corporate Communications

Teaching & Learning

 

Due to the ongoing Covid-19 pandemic we are currently unable to advise on the mode of teaching for September 2021, however we will keep you updated and provide more information as soon as we can. We continue to follow government guidance and your teaching and learning will reflect the restrictions in place at the time of delivery. We currently anticipate that you may experience a blended approach – this is a mix of face-to-face, on campus and online teaching and learning. You can keep up to date with teaching and learning at Leeds Beckett via our Covid-19 website. Updated course specifications will be available in August 2021. In the meantime, our existing course specifications are available.

What you'll learn

You will carry out an in-depth research project in a subject that is appropriate to the course and of particular interest to you.
Explore the concept of Corporate Social Responsibility (CSR), including the issues of maximising profit and the need for sustainable development, environmental integrity and ethical business practices.
Gain an understanding of the changing landscape in digital communication and develop the tools for managing personal and corporate reputation.
Gain an understanding of the way in which marketing communications strategy melds with branding principles.
Investigate specialist areas of strategic PR and corporate communications including public affairs, social marketing and arts marketing.
Analyse internal communication as a means of stakeholder management and investigate the power of different organisational environments, cultures and leadership styles that influence corporate communications.
Study the theories and practicalities of crisis management within the public and private sectors across the world. You'll learn to identify issues and how to prepare for and manage crises
You will carry out an in-depth research project in a subject that is appropriate to the course and of particular interest to you.
Explore the concept of Corporate Social Responsibility (CSR), including the issues of maximising profit and the need for sustainable development, environmental integrity and ethical business practices.
Gain an understanding of the changing landscape in digital communication and develop the tools for managing personal and corporate reputation.
Gain an understanding of the way in which marketing communications strategy melds with branding principles.
Investigate specialist areas of strategic PR and corporate communications including public affairs, social marketing and arts marketing.
Analyse internal communication as a means of stakeholder management and investigate the power of different organisational environments, cultures and leadership styles that influence corporate communications.
Study the theories and practicalities of crisis management within the public and private sectors across the world. You'll learn to identify issues and how to prepare for and manage crises