MSc

Corporate Communications

Teaching & Learning

 

What you'll learn

You will carry out an in-depth research project in a subject that is appropriate to the course and of particular interest to you.
Gain an understanding of the way in which marketing communications strategy melds with branding principles.
Explore the concept of Corporate Social Responsibility (CSR), including the issues of maximising profit and the need for sustainable development, environmental integrity and ethical business practices.
Analyse internal communication as a means of stakeholder management and investigate the power of different organisational environments, cultures and leadership styles that influence corporate communications.
Study the theories and practicalities of crisis management within the public and private sectors across the world. You'll learn to identify issues and how to prepare for and manage crises
Investigate specialist areas of strategic PR and corporate communications including public affairs, social marketing and arts marketing.
Gain an understanding of the changing landscape in digital communication and develop the tools for managing personal and corporate reputation.
You will carry out an in-depth research project in a subject that is appropriate to the course and of particular interest to you.
Gain an understanding of the way in which marketing communications strategy melds with branding principles.
Explore the concept of Corporate Social Responsibility (CSR), including the issues of maximising profit and the need for sustainable development, environmental integrity and ethical business practices.
Analyse internal communication as a means of stakeholder management and investigate the power of different organisational environments, cultures and leadership styles that influence corporate communications.
Study the theories and practicalities of crisis management within the public and private sectors across the world. You'll learn to identify issues and how to prepare for and manage crises
Investigate specialist areas of strategic PR and corporate communications including public affairs, social marketing and arts marketing.
Gain an understanding of the changing landscape in digital communication and develop the tools for managing personal and corporate reputation.