why?
Sport is invaluable; deeply embedded within the fabric of society. This partly explains the hyper-commercialisation and commodification growth of professional sport which provides businesses unique and unprecedented access into the daily lives of society. This growth has led to disconnect at different levels and often reflects the issues faced in society. For example, professional sport’s financial and economic systems often favour the rich not the poor, often neglecting the communities it is built on. The paradox, however, is this hyper-commercialised growth provides sport a global platform to use for development locally and internationally, to tackle global challenges from racism, sexism, health and other society ailments. Therefore, integral to the sustainability and longevity of sport is effective management and governance practice at all levels of sport industry.