The duo focused the presentation on challenging preconceived ideas associated with events management education and showcasing the 20 years of work undertaken by UKCEM to connect industry with research and professional development, engage students in a wide variety of events experiences and assessments, and nurture talent with some impressive examples of graduate achievements.
Five Events Management students were also invited to attend the prestigious event which brought industry leaders together to discuss and debate issues under the theme of Increasing Sales Through Risk. ICCA represents the main specialists in organising, transporting and accommodating international meetings and events, with over 950 member companies and organisations in 88 countries worldwide.
One of the students, Olivia Wright-Lewis, a second year on her placement within the UKCEM’s own Event Support Service, was delighted to attend the event. Ahead of the debate, she said: “I feel very privileged to be attending such a high profile industry event. I’m most looking forward to learning more about conventions especially as the event is being held in the city where I live, work and study. Also it will be a great opportunity for me to meet and network with key industry professionals.”
Joining Olivia at the event were final year Events Management undergraduates James Guerin, Yi Khang Lim, Charlotte Noel and Emelia Smalley.
Glenn Bowdin, Head of the UK Centre for Events Management (UKCEM), added: “The presentation and our students demonstrate the vital role universities play in supporting industry by inspiring new generations of students and nurturing talent so that they can go on to achieve and bring benefits to this dynamic sector.”
Next month, celebrations continue as the UKCEM will be partnering with George P Johnson on Thursday 3 March to deliver #FutureEventProfs - a conference for students from across the UK, and The Big Conversation, an event designed to bring academia and industry together to discuss ways to enhance the talent and knowledge needed to support the events industry.