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The two sides of radio


In the latest instalment of the Leeds Business School’s Guest Lecture Series, Roger Cutsforth, Managing Director of The Radio Academy and advisor to the University’s Faculty of Business and Law, discussed the two sides of radio; broadcasting tool and career prospect.

A packed house saw Roger deliver an insightful lecture into the business of radio, tackling such matters as; the current state of radio; the part radio plays in today’s culture; industry developments and career opportunities.

Speaking after the lecture, Roger said: “For decades people have been predicting the downfall of traditional radio; however with a global audience of over seven billion people, it has never been so popular. Consumption of radio has changed dramatically with time shifted audio, mobile apps and streaming services to name just a few - the scale of growth is phenomenal.

“This dynamic, fast-paced, constantly-evolving industry provides fantastic opportunities locally, nationally and internationally. I hope that my lecture has increased the audience’s understanding of the diversity of careers and opportunities available in the world of radio.”

In addition to his role with The Radio Academy, an organisation that promotes the UK radio and audio industry, Roger currently works as a Media Consultant and a Director of Leeds-based audio on demand production company, Distorted Productions. His previous roles have included Managing Director of Capital Yorkshire (part of the media and entertainment group Global) and Managing Director of Roger Wilko Productions.

Paul Houghton, Principal Lecturer in Accounting, Finance and Economics at Leeds Beckett, said: “Roger delivered an informative and passionate account of the business of radio – it most definitely provided food for thought to those in the room thinking of a career in the industry.”

The series, sponsored by Yorkshire Bank, will see some of the region’s top business leaders explore wide-ranging subjects, from social enterprise to fraud and corruption.

The next talk on Tuesday 10 November, will see Nicola Rimmer, Director of Barclays Bank, address internal auditing, and its increasingly important role in governance. The lecture is free, open to the public and will be held at the University’s Rose Bowl building.

The full lists of talks is:

‘Can Culture be audited?’ – Nicola Rimmer, Director, Barclays Bank.  Tuesday 10 November.

‘Choice and Control – The Key to Driving Performance for a Better Balanced Business’ – Heather Jackson, Founder and Chair of an Inspirational Journey. Tuesday 24 November.

‘Economic Prospects’ – Will Holman, Regional Director, Bank of England. Tuesday 19 January 2016 (8.30am to 10am).

‘The Rise of Social Enterprise’ – Paul Monaghan, Expert in Corporate Ethics and Ecology. Tuesday 9 February 2016.

‘Engaging Leaders and Nurturing Entrepreneurs’ – Natalie Sykes, Regional Director, Institute of Directors, Yorkshire and the North East.  Tuesday 23 February 2016

‘Fraud and Corruption in the World of Business’– Chris Clements, Partner, Deloitte LLP. Tuesday 8 March 2016

‘Upside Down Management’ – John Timpson CBE, Chairman of Timpson Ltd. Tuesday 12 April.

‘Leeds: The City of Collaboration’ – Allison Page, Partner, DLA Piper and member of the Two Percent Club. Tuesday 26 April.

‘Governance – A Necessary Evil or a Driver of Performance?’ – Alex Simpson, General Counsel, Company Secretary and Chief Ethics officer, ASDA.  Tuesday 10 May (8.30am to 10pm).

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