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David Lane

David Lane
Contact Details
David Lane

Principal Lecturer

Leeds Business School

0113 81 24638 D.Lane@leedsbeckett.ac.uk

About David Lane

David has been with the university since 2001 and is currently Principal Lecturer in Marketing within Leeds Business School. Since joining as a Senior Lecturer in 2001 he has seen the school grow and develop a wide range of vibrant courses which reflect the wide-ranging experience and student body within.

Current research area focuses on student resilience amongst business students. Previous research has examined youth entrepreneurship, branding and entrepreneurial marketing. Currently David is undertaking his Doctor of Education qualification at Leeds Beckett where he is focusing on mitigating circumstances and student resilience.

In terms of teaching, he has taught a range of marketing areas including marketing information, entrepreneurial marketing and marketing strategy together with being a CIM Lead Examiner for the new Level 6 Project Design & Planning module plus a CIM assessment writer and assessor.

Current Teaching

  • H6 Marketing Consultancy Project
  • H7 Contemporary Marketing

Research Interests

Current EdD being undertaken examining student resilience and mitigating circumstances within business students.

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