Dr Sara Ward, Course Director

Dr Sara Ward

Course Director

During her career, Sara has worked in sport, business and education and brings a wealth of leadership experience to Leeds Beckett University, Carnegie School of Sport from within industry and academia. Her 11 year academic career has seen her teach on a plethora of courses ranging from foundation, undergraduate, postgraduate, executive education, non-accredited short leadership courses, apprenticeships and online.

In September 2014, Sara led the launch of the pioneering and first ever Master of Sport Directorship (MSD) Course designed to educate future sport leaders around the world. The MSD has been the bedrock for changing the thought leadership of ethical sports leadership in boardrooms locally, nationally and internationally. Her research specialises in football and sport governance. Her current research interests are focused on governance and best practice in a range of sports, the Sports England’s Governance Code, sports data analytics, the sporting director role and ED&I directorship in sport.

In August 2023, Sara was appointed as an EFL Together Advisory Panel member to support EFL's five year Equality, Diversity & Inclusion strategy to the 72 football clubs they govern.

Dr Sara Ward, Course Director

Ask Me About

  1. Fan ownership
  2. Alternative business models in football
  3. Business
  4. Diversity
  5. Equality and inclusion
  6. Governance
  7. Leadership
  8. Sport