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Professor Emma Wood


Professor Emma Wood
Contact Details
Professor Emma Wood

Professor

School Of Events, Tourism And Hospitality Management

0113 81 23963 E.Wood@leedsbeckett.ac.uk Curriculum Vitae

About Professor Emma Wood

Emma Wood is Professor in Events Experience and Marketing. 

Emma is Research Lead for the UK Centre for Event Management and a member of the International Centre for Research in Events, Tourism and Hospitality. She has published widely in the areas of event impact, event experience and event marketing including a recently co-edited book, The Event and Festival Experience. Emma is joint editor of the Journal of Policy Research in Tourism, Leisure and Events and also chairs the Academy of Marketing special interest group in Events and Experiential Marketing. Her consultancy projects for local government and other bodies focus on the evaluation of festivals and events, social marketing though events and audience development. Her specialist areas relate to locality and event tourism, event marketing and the impact of events and festivals on social change within communities.

Current Teaching

Event Management (BA, MSc, PhD)

Research Interests

Experiential marketing: measuring the effectiveness of events in relation to collective emotion and memory; Social marketing (positive behaviour change) through live events; and Place marketing and festivals

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