Business management Practice (Chartered Manager)

This module aims to develop an applied understanding of the behavioural, psychological and management science approaches to managerial decision making within organisations. These are considered in terms of application of theoretical knowledge to the apprentice’s own organisation.

In this module, apprentices gain insight into the technical and behavioural aspects of implementing effective performance management and measurement systems. They achieve this by establishing and running a business through a business simulation software.

This module aims to set retailing activities in a marketing context from both a European and global perspective and provide a coherent framework for the recognition of key retail marketing strategic issues. It will also provide a framework for apprentices to understand the organisational and operational issues related to successful retail marketing activity.

This module offers apprentices the opportunity to critically evaluate the formulation and implementation of processes of learning and talent development strategies, policies, and methods for achieving future organisational effectiveness with reference to relevant contextual factors. Apprentices will be able to analyse relationships with key internal/external partners and stakeholders to diagnose and manage learning and talent development through the initiation, development, and implementation of learning strategies, whilst considering and evaluating the role of equality of opportunity and diversity in learning and talent development.

This module provides apprentices the opportunity to work on a performance improvement issue in their organisation. The specific issue that is identified for investigation will follow from discussions between the apprentice, their in-company mentor, and their university tutor (supervisor). The core aim of the module is to develop the consulting, investigative research and project management knowledge, skills and behaviours of the apprentice in line with the Apprenticeship Standard.

Business Strategy provides a critical understanding of the whole organisation. It enables apprentices to develop the skills, knowledge and understanding to critically comment on, and contribute to, the strategies of any organisation. Apprentices work with complex, substantial and real-life business problems, honing skills in critical analysis and creative problem-solving that helps to develop genuinely useful skills to enable them to compete for jobs more effectively.

Business Strategy provides a critical understanding of the whole organisation. It enables apprentices to develop the skills, knowledge and understanding to critically comment on, and contribute to, the strategies of any organisation. Apprentices work with complex, substantial and real-life business problems, honing skills in critical analysis and creative problem-solving that helps to develop genuinely useful skills to enable them to compete for jobs more effectively.

This module aims to develop an applied understanding of the risk management process and its value to an organisation. It will also provide a framework for the practical application of risk management within an operational and business environment and will help to develop practical and academic competency in risk management tools and techniques.

This module provides apprentices the opportunity to work on a change project in their organisation. The theme area for the project is organisational change and innovation.  This may involve working on a project in the apprentice’s department/function but may also involve working on a wider organisational project that may already be ‘live’ in the organisation. The topic/theme of the project will follow from discussions between the apprentice, their in-company mentor, and their university tutor (supervisor). This is the capstone work-based project module for the apprenticeship, with the aim of developing the consulting, investigative research and project management skills of the apprentice.

This module explores the importance of ethical business decision making, how the governance of firms is organised and the consideration of stakeholders in developing approaches to the social responsibility of businesses. Ethics and business success, in terms of survival and profitability, have been proven to go hand in hand in many research studies. Through a case-based approach apprentices will build upon their knowledge of business operations established in their previous studies to gain a critical insight into building an ethical and sustainable business.

This module is specifically designed to give insights into the crucially important area of digital marketing. The digital, and digital marketing, environment has a dramatic impact on business in the 21st century. Hence future marketing managers will need to appreciate a variety of concepts, models and theories concerned with digital marketing such as developing web paradigms, big data and dynamic tools, platforms and devices, e.g. social, mobile, wearable, SEM, analytics.