Search results for 'Consumers' (2)
Professor Prithwiraj Nath
Professor Prithwiraj Nath is a Professor of Marketing and Associate Director of the Retail Institute at Leeds Beckett University. Before joining our University, he was at the University of East Anglia, University of Nottingham and at XLRI Jamshedpur, India.
He has a doctoral degree in Marketing from the Indian Institute of Management, Calcutta, India. His area of doctoral research was measuring efficiency of service firms and the impact of service quality on firm performance. His basic educational discipline is in Physics and he completed his Master and Undergraduate degrees at Jadavpur University, India. Prior to joining academia, Prithwiraj worked in professional marketing research organizations.
Professor Cathy Barnes
Cathy Barnes is Professor of Retail Innovation and is fascinated by consumer experience. She has researched and published widely on how to build products and experiences that delight consumers.