Research at Leeds Beckett
Dr Liz Yeomans
About Dr Liz Yeomans
Dr Liz Yeomans is principal lecturer and former subject group head for public relations and communications at Leeds Business School, where she holds responsibilities for research and ethics. Since joining the institution in 1994, Liz has helped establish a leading centre in public relations education. As well as contributing to the university’s BA (Hons) Public Relations, Liz has led the development of courses for working professionals and established masters programmes in public relations and corporate communications, including a Master in International Communication together with four European institutions that comprise the Geert Hofstede Consortium. Her teaching focuses on the social psychology of communication, research methods and employee communication.
Among her achievements, Liz obtained funding for and led a successful Erasmus programme, Women in Public Relations in Europe in 2014. The programme, organised with partners at Istanbul University and LMU, Munich, attracted over 20 postgraduate students to a two-week residential summer school to research and debate gender equality in the communication disciplines. In addition, Liz has supervised numerous student research projects, three of which have gone on to win EUPRERA dissertation prizes. Liz's research interests include emotion work in PR (the topic of a monograph for Routledge, forthcoming); women and gender equality; fair internships in the communication industries; employee engagement and qualitative research in communication. She supervises doctoral work related to these areas. She has published in the Journal of Communication Management, Corporate Communications: An International Journal, PRism online journal, Public Relations Inquiry and the Romanian Journal of Communication and Public Relations, where she has guest-edited a special issue on qualitative research in communication. Liz has presented at several international conferences including BledCom (Bled International Research Symposium), EUPRERA annual congress, and ICA and has reviewed numerous conference papers and journal articles.
In addition to her administrative, research, and teaching duties, Liz has extensive experience as an external examiner at UK universities including Cardiff, Bournemouth and Robert Gordon (RGU), Aberdeen. Before joining academia, Liz held communication management roles in UK government and local government.
Module leader, Social Psychology of Communication; BA (Hons) Public Relations and Communication; Module leader, Stakeholder Relationships and Employee Communication, MSc Corporate Communications, Dissertation supervisor, undergraduate and postgraduate PR courses; Supervising three doctoral projects (PhD, EdD and DBA).
Liz's doctoral work has involved developing perspectives in public relations drawing on theories of gender and emotion work. She is currently writing a monograph on emotion management strategies in UK PR firms, providing insights for scholars, students and practitioners on tacitly-held knowledge of relational practice. Other areas of interest are fair internships, the subject of a conference presentation at Work, Employment and Society 2016; 'employee voice' in engagement communication; and qualitative research methods. Liz is also the co-editor of the popular international book Exploring Public Relations. She has published several journal articles and book chapters, presented her work at international conferences and has taught masters students at the University of Salzburg and Hanze University of Applied Sciences, Groningen.