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Neil Richardson


Neil Richardson
Contact Details
Neil Richardson

Course Director

Leeds Business School

0113 81 24899 N.Richardson@leedsbeckett.ac.uk

About Neil Richardson

Neil has over 20 years of experience in Sales Management, Marketing and Customer Service in the B2B sector, covering a wide spectrum of operational and strategic positions.

Neil's teaching areas have included post-graduate modules, e.g. CIM, and modules at masters level. Under-graduate modules on which he has taught include Consumer Behaviour, Sales Management, Retail Marketing and Digital & Interactive Marketing.

Current Teaching

  • Contemporary Marketing (MBA)
  • Digital & Interactive Marketing (H6)
  • Marketing Planning Process (CIM Prof Dip)
  • Assessing the Marketing Environment (CIM Prof Cert)
  • Marketing Planning (H5)
  • Marketing in Action (I & II) (H4)

Research Interests

His research has focussed on Sustainable Marketing and he has published a number of articles and key chapters in his best-selling marketing practitioner books. Neil has also undertaken consultancy work for a diverse range of organisations.

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