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Dr Renan Petersen-Wagner

Senior Lecturer

Renan is a Senior Lecturer in Sport Business and Marketing, Course Leader for MSc Strategic Sport Marketing, and Researcher in The Research Centre for Social Justice in Sport and Society.

Renan has a BA(Hons) in Sport and MPhil in Business: Marketing from the Federal University of Rio Grande do Sul in Brazil. Before completing his PhD in Sociology and Social Policy at Durham University, he worked as a Lecturer in Sport Management at Coventry University. Since 2016, he has held a Senior Lectureship in Sport Business and Marketing at the Carnegie School of Sport. Renan is a Fellow of Advance HE (Associate Fellow between 2014-2019).

Current Teaching

Lv4 Digital Business
Lv5 Sport Broadcasting
Lv7 Media and Digital Transformations

Research Interests

Renan's research interests span from sociology to media studies, with a particular focus on sport as a cultural phenomenon. Currently he investigates the roles that platforms play into further transformations to sport as a global media spectacle, specifically how YouTube exists as a substitute to television. He is also interested in investigating how different facets of sport is manifested in traditional media such as print (newspaper and magazines), and television.

Renan is the co-author of 'The UEFA European Football Championships: Politics, Media Spectacle and Social Change' (Routledge, 2022) with Jan Andre Lee Ludvigsen, and currently is working on a new monograph for Routledge to be published in 2024. His research have appeared at Current Sociology, the International Review for the Sociology of Sport, the Journal of Sport and Social Issues, Leisure Studies, Sport in Society, and Convergence: The International Journal of Research into New Media Technologies.

Renan has also produced different book chapters on different topics such as paralympic studies, football fandom, media representations and framing, digital media, match-fixing and the Global South. He participates actively on different international conferences as the ones from the European Sociological Association, British Sociological Association, International Sociology of Sport Association, and the European Association for the Sociology of Sport. He was an elected Board Member (2017-2019) of the RN28 Sport in Society at the European Sociological Association.

Renan acts as reviewer for International Review for the Sociology of Sport, Convergence: The International Journal of Research into New Media Technologies, Annals of Tourism Research, Sport Business, Management: An International Journal, Current Sociology, Sport Management Review, Global Networks, Leisure Studies, RAUSP Management Journal, Revista Brasileira de Ciências do Esporte, Managing Sport and Leisure, European Journal for Sport and Society, and the Social Sciences and Humanities Research Council of Canada.

Renan is a Visiting Lecturer at the Federal University of Rio Grande do Sul’s (UFRGS - Brazil) School of Sport, Physiotherapy and Dance MPhil/PhD programme in Human Movement Sciences. He has secured a prestigious European Union Erasmus+ funding for his visiting lectureship for the 2019/2020 academic year.

Since 2018, Renan was identified as an Independent Researcher by the Carnegie School of Sport. He welcomes PhD proposals in the fields of cultural consumption of sport; media and platform studies; cosmopolitanism and globalisation. He is particularly interested in the intersections of those topics within Global South contexts.