Leeds Beckett University - City Campus,
Woodhouse Lane,
LS1 3HE
Neil Kelley
Course Director
Neil Kelley is a Senior Lecturer and Course Leader for the Marketing Subject Group at Leeds Business School. Neil is responsible for both undergraduate marketing degrees, Marketing Management and Marketing with Advertising Management.
About
Neil Kelley is a Senior Lecturer and Course Leader for the Marketing Subject Group at Leeds Business School. Neil is responsible for both undergraduate marketing degrees, Marketing Management and Marketing with Advertising Management.
Neil Kelley is a Senior Lecturer and Course Leader for the Marketing Subject Group at Leeds Business School. Neil is responsible for both undergraduate marketing degrees, Marketing Management and Marketing with Advertising Management.
In addition to this he is a Chartered Marketer and the Lead Examiner for two modules, Digital Marketing and Mobile Marketing in Practice, at the Chartered Institute of Marketing, and an examiner at the University of Cambridge.
Neil specialises in marketing communications, with a strong focus on digital marketing and planning. Prior to moving back into education, Neil has worked in a number of marketing roles, as well as providing training and services, for organisations such as Electronic Arts, Toyota, Trading Standards Institute, Daresbury Laboratories and a number of Professional Bodies. Neil continues his professional involvement in marketing through his work with enterprise and has recently presented at the Leeds Digital Careers Fair and Digital Derbyshire.
Among his achievements, Neil has won two Golden Robes, student-led awards from the Students' Union, as Personal Tutor of the Year and Module Leader for Module of the Year, Digital Marketing and has been on the judging panel for the CIM Marketing Excellence Awards.
Related links
Research interests
Neil’s research is focused on digital marketing communications, and is currently involved in undertaking an exploratory analysis of the use of online brand narratives by a variety of organisations. Other areas of interest include the use of seasonal advertising, digital story-telling and participatory media.
Publications (3)
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Official Module Guide: Marketing
06 October 2014
Kelley N, Kelley GThis official CIM module guide has been specifically written for the Marketing module of the Certificate in Professional Marketing. The chapters are structured around the six learning outcomes for the module and each assessment criterion is covered within the content.
Customer-Centric Marketing Supporting Sustainability in the Digital Age
03 February 2015
256 Kogan Page Publishers
Richardson N, James J, Kelley NIdeal for senior marketing professionals and students on digital marketing or marketing strategy modules who wish to utilise the benefits of sustainable development and forms of digital marketing, this accessible and straight to-the-point ...
Integrated Marketing Communications
31 October 2013
Exploring Public Relations Pearson Higher Ed
Exploring Public Relations is the definitive academic text on Public Relations. Now in its third edition, the book is essential reading on courses in PR at undergraduate and postgraduate level.
Current teaching
Module Leader:
- Introduction to Marketing Communications
- Integrated Marketing Communications
- Advertising and Media Strategy.
