Bridging the business skills gap

Understanding the changing needs of the region’s economy to give our graduates the best chance of success drives Zoe McClelland’s approach to her role as Head of Subject for Business Strategy, Operations and Enterprise. “Our business education helps to bridge the skills gap. It is a vital part of our role in the region,” says Zoe, who is also the school’s lead for graduate employability. We understand what employers need from graduates now and in the future. One of our strengths as a school is our regional focus; we work with employers to tailor our courses to deliver what is needed for the success of our region’s businesses.”

Zoe believes working with employers and giving students opportunities to develop their practical skills is essential. “We achieve this with a curriculum that reflects the attributes employers are looking for. We work with students to hone their skills so they are work-ready. We embed practical elements in courses like pitches and presentations, through to working on live briefs from professional clients. Currently, more than 300 of our students are engaging in live consultancy projects which benefits both our students and local businesses.”

Zoe led the Business School’s first Degree Apprenticeship course which now has over 100 employees working towards a BA (Hons) Business Management Practice. Zoe said: “Smart business leaders know it’s important to invest in their employees by enhancing their knowledge and broadening their skills. The result is increased performance and a more successful business. The modern apprenticeship model has a lot to offer; transforming employees and companies simultaneously is such a powerful thing. It’s all about applied learning, and taking what you’ve learnt in the course straight back into your business. This is precisely our university’s area of expertise.” Zoe’s subject group also specialises in research around productivity and competitiveness.