Childhood obesity remains one of the most serious challenges facing society in the 21st century, with significant health, social and economic consequences. Pinki Sahota, Professor of Nutrition & Childhood Obesity, believes the battle against obesity requires more than eating less and moving more.

"With nearly one-in-three children considered obese by the time they leave primary school, people often want to know if there is a magic bullet. The truth is that obesity is a very complex issue, with no one simple answer. Of course, the quality and quantity of food eaten, as well as exercise, are important factors in maintaining a healthy weight for adults and children. Developments in banning some junk food advertising in print and online media are also good first steps, although there is more to be done here.

"However, we can be stacking the odds against children from a very early age when they have little control over their own health destinies and nutrition choices. If we are to turn things around, nutrition and childcare professionals must work together and join with parents to set our young people up for a lifetime of good health. It is clear that good healthy living habits that are established when children are very young are more likely to be maintained throughout life... and thus be more successful."