How can I help?
How can I help?

Stories

Caitlin McFarlane, BA (Hons) Marketing Management

I am passionate about marketing as it allows me to be creative alongside learning about different consumers and their wants and needs. This is something that I am really interested in as I enjoy helping others.

Stories

Caitlin MacFarlane profile image

"I would say thank you firstly to the people who give money towards my scholarship as it is something so selfless and thoughtful to do. I think that there is very little support provided to those who struggle financially at University and for somebody to decide to give money to somebody in this position is something that I would love to do myself in the future as being able to change somebody’s university experience so much purely through generosity is something that I know every student in this position would be so grateful for."

Studying Marketing Management

I am particularly interested in marketing research as I enjoy researching consumer purchasing habits, current trends and individual preferences and then being able to analyse this and draw appropriate conclusions. Another module I have enjoyed is Digital Marketing, I enjoyed this as it allowed us to be a part of a real life digital marketing simulation. This involved understanding and learning to think about budgeting, alongside what is required to access a high level of engagement from consumers.

After University I hope to have been successful in attaining a high-level degree and I would like to apply the skills that I have learn throughout the duration of my course to a marketing firm that will enable me to continue learning and working towards something I have a huge passion about. I aspire to be successful in the role that I pursue and hope to work my way up the career ladder, I would especially like to specialise in market research in the future as that is what I have a huge passion about most. I would use my degree and experiences to help me to apply and excel my current skills and continue learning new skills along the way. I am excited to apply the skills that I have learnt throughout my course to real life scenarios that I will be faced with in a marketing job.

 How will the Professor Bligh Scholarship help?

I find my financial situation difficult as it prevented me from being able to access certain things like a working laptop that is compatible with the university system, this was especially hard when it came to group work as I was unable to access the same materials and software as my course mates and so it prevented me from being able to contribute whilst being at home. I also find that my financial situation requires me to work a lot in my part time job so that I have enough funds to be comfortable whilst being at University. This makes me miss out on social events as I am not able to fund as many things to do due to my financial situation.