Leeds Beckett University - City Campus,
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Fake news’ and micro-targeted and deceptive advertising in elections and votes has brought the tenuous character of political reality to the fore. The affordances of the Internet, World Wide Web and social media have enabled users to be mobilised to varying degrees of awareness for propaganda and disinformation campaigns both as producers and spreaders of content and as generators of data for profiling and targeting.
This article will argue that social media platforms and the broader political economy of the Internet create the possibilities for online interactions and targeting which enable form of political intervention focused on the destabilisation of perceptions of reality and recruit users in the construction of new politically useful realities.
The Centre for Applied Social Research (CeASR) is a university-wide Research Centre which orchestrates interdisciplinary research across the social sciences in School of Humanities and Social Sciences (LSSS) in different programmes.
Chris is a sociologist who has a focus on health, digital technologies and social theory.
Chris conducts theoretical and empirical investigations into digital technologies and health. His recent work has critiqued the ways in which health and work have been merged through the "datafication" and quantification of everyday life. Other projects are looking at how this "datafication" can help to better inform public health interventions and understanding of health inequalities.
