Leeds Beckett University - City Campus,
Woodhouse Lane,
LS1 3HE
Digital Transformation is the use of digital data and technologies to create new – or modify existing – business processes, culture, and customer experiences to meet changing business and market requirements. To gain sustainable competitive advantage and enhance business performance, hospitality and tourism management should take a long-term perspective on Corporate Digital Responsibility (CDR). This seminar introduces CDR and discusses its conceptualization and industry practices in the era of digital transformation. Future research ideas and research opportunities in this area are suggested.
We host an ‘open’ research seminar series each year covering recent advances within the field. We have attracted speakers from universities across the globe to debate issues which affect the events, tourism and hospitality sector.
Dr Minwoo Lee is an Associate Professor and Director of Hospitality Analytics and Innovation Lab (HAI-Lab) at the Conrad N. Hilton College, University of Houston. His research focuses on digital transformation, corporate digital responsibility, big data and business analytics, and machine learning. Dr. Lee has published more than 55 peer-reviewed journal articles, conference proceedings, book, and book chapters in hospitality and tourism management, information systems, and marketing. He has won more than 15 research excellence and best paper awards and worked with HFTP, STR, Accor Hotel, Hilton, IHG, and others. Dr. Lee is currently the Director of Research of International CHRIE.
