Professor Greg Richards - Live and digital events: Virtually the same? An examination of the digital pivot in events

This presentation will look at the theory and practice of leisure experiences in events, and speculate on the likely implications of growing digitalisation of events for audiences and organisers. The work draws on research by members of the ATLAS Events Group, who have been developing the Event Experiences Scale and applying this to a range of different contexts worldwide. 

The School of Events, Tourism and Hospitality Management is pleased to host these open access seminars showcasing insightful and thought provoking research from renowned international scholars.

The seminars are of interest to academics, researchers and students. All are welcome.