Leeds Beckett University - City Campus,
Woodhouse Lane,
LS1 3HE
In this talk Dr Ogechi Adeola discusses how women are the cornerstone of economic activity in the tourism sector, and they are well represented in most regions of the world. In addition to creating opportunities for women's economic empowerment, tourism has also contributed to reducing gender related inequalities across the globe.
Despite efforts to bridge the gender equality gap, women entrepreneurs still experience challenges that limit their success. Particularly in Africa, socio-cultural and economic constraints hinder women’s path to success in the sector.
For women to succeed in the tourism sector, these limitations must be addressed. Dr Ogechi Adeola presents findings from a funded study on women’s entrepreneurial journey in the tourism sector in Nigeria and Ghana.
The School of Events, Tourism & Hospitality Management hosts an ‘open’ research seminar series each year covering recent advances within the field. They attract speakers from universities across the globe to debate issues which affect the events, tourism, and hospitality sector.
Dr Ogechi Adeola is an Associate Professor of Marketing and Head of Department of Operations, Marketing and Information Systems at the Lagos Business School, Pan-Atlantic University, Nigeria.
Dr Adeola is a 2016 visiting International Fellow, Open University Business School, UK, and a 2017 Paul R Lawrence Fellow, USA. She has published academic papers in top peer-reviewed journals, including Tourism Recreation Research, Tourism Analysis, Tourism Economics, Tourism Management, and Annals of Tourism Research.
She has been a guest speaker and key discussant at international conferences, including the 2019 World Bank sponsored Freedom Forum on women in tourism in Sierra Leone. Her co-authored articles won Best Paper Awards at international conferences in 2016–2019, consecutively. Dr Adeola is the co-editor of the 2021 book, New Frontiers in Hospitality and Tourism Management in Africa, published by Springer.
