Identifying your businesses marketing and communications problems is the first step to addressing the solutions.
Overview
Learn how to audit your business communications and targeting to help you create more effective content tailored to your audience.
Session Objectives
In this session you will learn how to:
- Audit your business communications and marketing
- Identify how to research and understand your business target customers and stakeholders
- How to identify strategic challenges for your business image and reputation
Speaker
This workshop will be led by Shirley Beresford, a Communications Marketing Professional and Academic. Currently lecturing at Leeds Business School at Leeds Beckett University, Shirley specialises in strategic communications and arts marketing and is also an examiner for the CIM (Chartered Institute of Marketing) and CIPR (Chartered Institute of Public Relations).
Experience:
- Marketing and Communication Advisory Group member for Leeds 2023 Capital of Culture Bid
- Board Member of imove. Cultural Olympiad Programme for Yorkshire and Humber funded by
- Legacy Trust UK
- Deputy Chair of AXIS, the UK online resource for Contemporary Art
- External Examiner/Adviser – UCLAN, London Met University, Birmingham City University
- Academy of Marketing - Arts, Heritage, Non-Profit & Social Marketing Group
- Academic Colloquium Director & Academic Reviewer – Academy of Marketing, Steering Group organiser - Fields of Vision Conference supported by Leisure Studies Association
- Selected Publications in 2013: Chapter ‘Arts, Leisure and Entertainment PR’ in R. Tench and L. Yeomans(eds) Exploring Public Relations, FT/Prentice Hall 2013. Chapter ‘Managing Public Relations’ in S. Moss and B. Walmsley (eds) 'Entertainment Management: Towards Best Practice', CABI 2013
- PR Week Awards Judge
