Planning marketing and communication is critically important to business and organisational success.
Session Overview
Are you struggling to forward plan and anticipate your marketing and communications needs? Taking time out to plan not only helps you plan ahead, but saves you time in the ling run!
This session is a pragmatic step by step guide to a systematic approach to planning your organisations communications. It helps to target more successfully your marketing and communications resources for the future.
Session Objectives
- Learn how to use simple templates to help you build a plan
- Identify the steps of the planning process
- Learn how to use research to effectively manage messages and channels of communication
Speaker
This workshop will be led by Shirley Beresford, a Communications Marketing Professional and Academic. Currently lecturing at Leeds Business School at Leeds Beckett University, Shirley specialises in strategic communications and arts marketing and is also an examiner for the CIM (Chartered Institute of Marketing) and CIPR (Chartered Institute of Public Relations).
Experience
- Marketing and Communication Advisory Group member for Leeds 2023 Capital of Culture Bid
- Board Member of imove. Cultural Olympiad Programme for Yorkshire and Humber funded by
- Legacy Trust UK
- Deputy Chair of AXIS, the UK online resource for Contemporary Art
- External Examiner/Adviser – UCLAN, London Met University, Birmingham City University
- Academy of Marketing - Arts, Heritage, Non-Profit & Social Marketing Group
- Academic Colloquium Director & Academic Reviewer – Academy of Marketing, Steering Group organiser - Fields of Vision Conference supported by Leisure Studies Association
- Selected Publications in 2013: Chapter ‘Arts, Leisure and Entertainment PR’ in R. Tench and L. Yeomans(eds) Exploring Public Relations, FT/Prentice Hall 2013. Chapter ‘Managing Public Relations’ in S. Moss and B. Walmsley (eds) 'Entertainment Management: Towards Best Practice', CABI 2013
- PR Week Awards Judge
