#WECAN Workshop: Personal social media management - increase your visibility

Learn how to promote yourself online to increase your visibility, recognition and ultimately your employability and career progress.

Overview

Having a strong social media presence can create a personal brand and recognition, which helps in career development and it can also help grow a business.

Session Objectives

This session will look at Facebook, Twitter and LinkedIn and how each one can help in increasing personal brand as well as communication differences between platforms. Learn how to:

• Use social media effectively to promote yourself (Facebook, Twitter and LinkedIn)
• How to link a personal brand with a business brand
• How to use hashtags and what kind of activities can be shared and promoted

Speaker

This session will be led by Dr Martina Topić, a Reader at Leeds Business School.

Martina worked as a journalist in print media in Croatia, Slovenia and Italy, as well as an entrepreneur where she has founded several companies in the past 10 years. As an entrepreneur, she was responsible for management and marketing activities.

Martina also worked at the University of Zagreb (Faculty of Political Science) as a research assistant (2007-2013). At Leeds Beckett University, she was first appointed as a graduate teaching assistant (2014-2016), then Lecturer in Public Relations (2016-2017), then Senior Lecturer in Public Relations (2017–2021) and since September 2021, she works as a Reader in Leeds Business School.