#WECAN Workshop: Social Media Management for Businesses

Are you a business owner who needs help promoting your business but don’t know where to start on social media?

Overview

Ideal for beginners, this session guides you through social media management for businesses, to help you become effective communicators, increase recognition, reputation and awareness.

Session Objectives

This workshop will benefit business owners who need to increase communication, awareness, and conversion on social media. You will learn:

• Functions and features useful for businesses on LinkedIn, Twitter and Facebook
• Hashtag writing and how to use general/other hashtags for your business
• How to use social media advertising as an affordable and effective way to raise awareness and increase conversion

Speaker

This session will be led by Dr Martina Topić, a Reader at Leeds Business School.

Martina worked as a journalist in print media in Croatia, Slovenia and Italy, as well as an entrepreneur where she has founded several companies in the past 10 years. As an entrepreneur, she was responsible for management and marketing activities.

Martina also worked at the University of Zagreb (Faculty of Political Science) as a research assistant (2007-2013). At Leeds Beckett University, she was first appointed as a graduate teaching assistant (2014-2016), then Lecturer in Public Relations (2016-2017), then Senior Lecturer in Public Relations (2017 – 2021) and since September 2021, she works as a Reader in Leeds Business School.