New Deputy Vice Chancellor appointed

As Deputy Vice Chancellor (Corporate Communications),Tracey will have strategic responsibility for home and overseas recruitment, widening participation, and internal and external communications.

Tracey joined Sheffield Hallam in March 2013 with responsibility for leading the University's student recruitment, marketing, communications and development activities.

Leeds Beckett Vice Chancellor, Professor Peter Slee, said: "We are delighted to welcome Tracey as a member of our senior executive team at such an exciting time in our development. She will make a critical contribution to helping secure our future success."

During her time at Sheffield Hallam, Tracey reshaped and united its corporate affairs functions, delivering year-on-year increases in student recruitment numbers against a declining demographic and its first national reputation marketing campaign, Changing Lives.

She has also overseen a significant increase in the University's national and international media profile; and established its first fundraising team, focused on generating support for disadvantaged students.

Starting her senior career as a marketing manager for the Royal Shakespeare Company in 1997, Tracey moved into higher education in 2002 to become the University of Birmingham's first director of marketing, before promotion to the role of director of external relations for the University in 2007. Tracey is a governor of the Royal National College for the Blind in Hereford and a member of the teaching faculty for the CASE Strategic Marketing Institute.

Tracey said: “I am delighted to be joining Leeds Beckett University as a Deputy Vice Chancellor. I look forward to joining Peter Slee's team to achieve the ambitious vision that he has set for Leeds Beckett, and to highlight some of its outstanding academic research and teaching. 

"I have loved every minute of my time at Sheffield Hallam - it is a genuinely transformative institution - but the opportunity to take up role as a Deputy Vice Chancellor was simply not something I could turn down.”

Sheffield Hallam Vice Chancellor, Professor Chris Husbands, said: "I am immensely pleased for Tracey, her appointment to the role of a Deputy Vice Chancellor is well-earned and well-deserved, and I wish her every success.

"Her appointment is also testament to both her contribution and achievements here, and the ability of Sheffield Hallam to recruit and grow sought-after talent in the higher education sector.”