Survey to put spotlight on European communications industry

The European Communication Monitor 2016 survey, led by Professor Ralph Tench from Leeds Beckett’s Faculty of Business and Law, is the largest international poll on communications trends and is now celebrating its tenth year.

Through the European Public Relations Education and Research Association (EUPRERA), Professor Tench and his colleagues from leading European research universities, have launched the annual poll on the status and future of strategic communication. Communication professionals across Europe are invited to participate in the survey, which is available at www.communicationmonitor.eu until the end of March.

The European Communication Monitor is led by professors from renowned universities within the framework of the EUPRERA together with the European Association of Communication Directors (EACD), supported by Prime Research International, a global leader in communication research.

The European Communication Monitor addresses highly debated topics such as the challenges of ‘big data’ for communicators and the relevance of algorithms and automated PR. Moreover, the survey focuses on: new ways to enable top management and other staff; stakeholder engagement; the role of social media influencers; as well as social media skills and management competencies. It will identify characteristics of excellent communication departments and explore commonalities and differences across Europe. Country-to-country comparisons and benchmarks of different types of organisations (private and joint-stock companies, non-profit, governmental, agencies, etc.) will ensure that the results are relevant for all those working in the field.

Participants will be able to answer these and many other topics and share their experiences to build a concise picture of the growing discipline. Every participant will receive a full report of the results and be entered in a prize draw for five Alcatel Onetouch Watches – compatible with Apple and Android smartphones.

With more than 2,250 participants from 41 countries in the 2015 edition, the annual European Communication Monitor is the largest and longest-running empirical survey in communication management and public relations worldwide. The study is undertaken for scientific purposes. Participants will remain anonymous. Results will be presented at the European Communications Summit in Brussels in early July 2016 and at conferences worldwide thereafter.