Leeds Beckett University announces new Chief Communications and Marketing Officer

Heidi will lead the university's strategic communication and marketing functions in this new role, following the consolidation of two service areas into a single directorate. The role includes a focus on brand and reputation, UK and international student recruitment, and admissions. Heidi will play a key role in advancing the university's mission and elevating its profile locally, nationally, and globally.

Heidi has over 25 years of experience across higher education, healthcare and charities. She joins Leeds Beckett from the University of Greenwich, where she has been Executive Director of Marketing and External Relations since 2019.

Heidi King said: "I am delighted to be joining Leeds Beckett University at such an important time in its evolution. I am excited to contribute to the university's success and work with the talented team to enhance its reputation and impact, locally, nationally, and internationally over the coming years."

Vice Chancellor of Leeds Beckett University, Professor Peter Slee, said: "I am very pleased to welcome Heidi to Leeds Beckett University. Her wealth of experience will support our ambitions to be recognised for the positive difference we make as an inclusive anchor for all in our city and region, as an outstanding university supporting our diverse student community to achieve excellent outcomes, and as an institution generating research to improve lives and address society's most pressing challenges."