In the past 15 years, doping behaviour research and anti-doping education have come a long way, but these efforts remain largely isolated and uncoordinated.
At the same time, the values and integrity of sport are under attack from the real and persistent threat of doping, across all levels of sport participation. Although sport can unite and strengthen our ties with communities that surround us, it can cause hostility and resentment which serves to undermine cooperation.
Having said this, multiple issues identified within the sporting system appear to have united athletes with a common voice; a voice that is raising awareness of their fundamental human rights.
Instead of focusing on what drives some athletes to dope, this project concentrates on what drives athletes to follow the rules of their sport and seeks to understand what clean sport means to them. At a time when the media is perpetuating the belief that doping is widespread, the voices of athletes need to be heard and this has become a priority for National Anti-Doping Organisations across the EU, who serve to protect the right of athletes to clean sport in their own countries and abroad.