The approach
Two primary data collection approaches were adopted including desktop literature review (strand one), and interviews and ‘real time’ experiences (strand two). As part of strand two of the research (interviews and real time experiences), we sought to capture a range of voices within the research and collected experiences from a range of demographic backgrounds to ensure a range of participants were represented. Men and women participants were sampled from three regions in England: the Midlands (one region with a low voluntary base); Yorkshire (a region with an average voluntary base); and London and the South East (one of the highest areas in England in terms of volunteer numbers). Within each of these regions, volunteers were sampled from three contexts: core sports (National governing body-based); mass market sports and their corresponding County Sport Partnerships; and the non-sport sector. To understand further how sport and non-sport volunteers experience their role in a more dynamic fashion, part of the empirical component of data collection comprised the collation of ‘real time’, in situ experiences. These experiences were captured using social media, principally Facebook and Twitter. A Facebook group, entitled the ‘GiVR’ (Gender in Volunteering Research) project, was set up dedicated to capturing participant experiences, media, stories, and reflections.