Women coaches form a minority globally in almost all sports and football is no exception. This situation applies to women coaching women as well as women coaching men. Moreover, this minority position tends to increase in higher levels of competition, where unequal representation of women in coaching is found to be worst. The importance of having women role models and representation in crucial positions in sports organisations is unmistakable: self-perceptions, valuing of abilities and potential, coach well-being, organisational performance and success, career aspirations and challenging stereotypes depend on it. Same-sex role models provide and inspire insights and advice as to how to navigate the various challenges a woman will encounter when pursuing a career in sports where she tends to be in the minority. More tangibly and urgently, women coaches themselves experience poorer mental and physical health effects as well as negative career implications as a consequence of their minority status. Alienation, feeling highly visible and scrutinised, a pressure to over-perform to gain credibility and conform to organisational norms, as well as consistent gender discrimination in the form of wage inequalities, limited opportunities and even sexual harassment, all are routine, common issues experienced by women coaches. In short, women football coaches exist in a system where they lack power, often do not feel supported or valued, and leads them to experience many negative occupational, social and psychological outcomes.